2017北美露营行业报告（英文版）_54页_21mb

2017 North American Camping Report Summary

Core Content

The 2017 North American Camping Report highlights the growing popularity of camping across the U.S. and Canada, driven by a diverse range of demographics and a strong emotional connection to the outdoor experience. The report is an annual independent study supported by Kampgrounds of America, Inc. (KOA), and it provides insights into camping trends, motivations, and behaviors.

Main Findings

Overall Camping Trends

• Camping Incidence: The number of active campers in the U.S. and Canada continues to grow rapidly.
  • 61% of U.S. households include someone who camps, up from 58% three years ago.
  • In 2016, over 37 million U.S. households went camping at least once, with 14 million camping three or more times.
• New Campers:
  • Over 1 million new households started camping each year since 2014.
  • 3.4 million U.S. households became new campers over the last three years.
  • Asian/Pacific Islander campers are the only group exceeding census expectations in camping incidence.

Frequency of Camping

• The number of campers taking three or more trips annually increased by 36% over the past three years.
• The number of campers taking just one trip annually decreased by 10%.
• This indicates a shift toward more frequent camping as people experience its benefits.

Demographics

• Millennials:
  • Comprise 31% of the adult population but account for 38% of campers.
  • 51% of millennials plan to camp more in 2017.
  • They are more likely to camp with children and show enthusiasm for camping.
• Generation Z Teens:
  • Show strong interest in camping and are likely to continue it throughout their lives.
  • 71% of teen campers say they would still want to go camping without access to technology.
  • Planning for camping is highly enjoyable for teens, with 79% finding it very enjoyable.
• Ethnic Diversity:
  • Hispanics, African Americans/Blacks, and Asians are increasingly involved in camping.
  • Non-white campers now make up one-fourth of all campers, up from 12% in 2012.
  • Asian campers are the most likely to be new to camping, with 40% reporting they started in the past few years.
  • Differences in camping motivations and preferences between white and non-white campers are diminishing.

Camping with Children

• Over half of all campers report having children in their households.
• More than 50% of campers take their children along.
• The trend shows that camping is becoming a family activity.

Technology and Camping

• Access to technology allows many campers to spend more time outdoors.
  • 37% of U.S. campers, including 43% of millennials, say technology helps them camp more.
  • 51% of campers who use technology for camping take an average of two more vacation days for camping.
• Teens are no more likely to use technology than adult campers, with half of them seeking to "unplug" during camping trips.

Accommodations

• Tent Camping: The most popular accommodation, with 60% of campers using tents.
  • 20% of campers primarily use RVs.
• New Campers:
  • Less likely to start in tents; 33% of new campers began in cabins.
  • 43% of new campers are Asian/Pacific Islander.
• Preferences by Ethnicity:
  • Asian campers prefer state and national parks (over 50%).
  • White and African American/Black campers are more likely to stay in private campgrounds.
  • Hispanic campers show a strong preference for full-service cabins.

Destinations

• National and state parks are the most popular destinations, with 58% of camping nights spent on public land.
• Asian campers are more likely to visit national parks (70% plan to do so in 2017).
• Canadian campers are more likely to visit provincial parks and prefer shorter trips (weekends or visits to friends and relatives).

Group Camping

• Multi-generational camping has increased, with 59% of campers in 2016.
• Younger campers (millennials and non-white) are more likely to camp in larger groups.
• Campers with larger groups (10+) are more likely to seek campgrounds that can accommodate them.

Economic and Environmental Factors

• The National Park Service's 100th anniversary in 2016 increased park visits.
• Camping is seen as a way to escape daily stress and find balance in life.

Key Information

• Camping is becoming more inclusive and diverse.
• Millennials are leading the shift in camping preferences and behaviors.
• Technology enhances the camping experience but does not diminish the desire for outdoor time.
• Public land (state and national parks) is the preferred camping destination.
• New campers are more likely to try different accommodations like RVs and cabins.
• The emotional and social benefits of camping are significant, with many campers planning to increase their camping activities.
• The camping industry is adapting to meet the needs of a more diverse and tech-savvy generation.

Conclusion

The 2017 report underscores that camping is not just a recreational activity but a growing cultural phenomenon. It is increasingly popular among all age groups and ethnicities, with millennials and Generation Z leading the way. The emotional and social benefits, combined with the availability of diverse accommodations and public lands, are driving the continued growth and evolution of the camping landscape in North America.