2017北美露营行业报告（英文版）_56页-23mb

2017 North American Camping Report Summary

Core Content

The 2017 North American Camping Report highlights the growing popularity of camping across the U.S. and Canada, with increasing numbers of people engaging in the activity and a shift in demographics and preferences. The report, supported by Kampgrounds of America, Inc., shows that camping is becoming more inclusive and is associated with a wide range of benefits and motivations.

Main Findings

• Overall Growth in Camping Incidence:
  The number of active campers in the U.S. and Canada continues to rise. In 2016, 61% of U.S. households included someone who camps, up from 58% three years prior. Over 37 million households went camping at least once in 2016, with 14 million camping three or more times.

• Increased Frequency of Camping:
  There is a noticeable shift from annual camping to multiple trips per year. The number of campers taking three or more trips annually increased by 36% since 2014, while those taking one trip dropped by 10%.

• Millennials Driving Growth:
  Millennials are a key demographic in the growth of camping, making up 38% of campers despite comprising only 31% of the adult population. Over half of millennials (51%) plan to camp more in 2017. They are also more likely to camp with children and are more open to new accommodations.

• Diversity in Camping:
  Camping is becoming more diverse, with non-white campers now comprising one-fourth of all campers, double the rate from 2012. Asian campers are the most likely to be new to camping, with 40% reporting they started in the past few years. The report also highlights that non-white millennials show similar motivations and preferences to white millennials, suggesting a convergence in camping attitudes.

• Teens and Camping:
  For the first time, the report includes a survey of teen campers. 71% of teens say they would still want to go camping without access to technology. They value family time and outdoor experiences, and are no more reliant on technology than adult campers.

• Camping and Family:
  Half of all campers have children in their households, and over 50% of campers take their children along. Camping is increasingly seen as a family activity, with younger generations more likely to include children in their trips.

• Technology and Camping:
  Access to technology is helping campers spend more time outdoors, with 37% of U.S. campers citing it as a reason. Millennials are more likely to use technology for camping, with 43% of them using it to increase their camping frequency. However, many campers, especially teens, view camping as an opportunity to "unplug."

• Accommodations and Preferences:
  Tent camping remains the most popular, but there's a growing trend toward RVs and cabins. Asian campers are more likely to use cabins, while Hispanic and African American campers are increasing their preference for tent camping. New campers are more likely to try different accommodations, with tents, RVs, and cabins being the most common.

• Destinations:
  National parks are a popular destination, with 70% of Asian campers planning to visit one in 2017. White, Hispanic, and African American campers are less likely to visit national parks. Canadian campers prefer provincial parks and tend to stay at fewer locations during a trip, often opting for weekend getaways or visits to friends and family.

• Camping Benefits:
  Camping provides a break from daily stress, connects people with family and friends, and offers a sense of adventure and excitement. It is also associated with physical activity, with hiking, fishing, and kayaking being popular activities among campers.

• Future Outlook:
  The report forecasts continued growth in camping, with more people planning to camp more frequently. The camping industry is expected to adapt to the preferences of younger and more diverse campers, including offering more group-friendly facilities and a variety of accommodations.

Key Trends

• Demographic Shifts:
  Millennials and Generation Xers are overrepresented among campers, with younger generations more likely to camp with children and to experiment with new accommodations.

• Camping as a Family Activity:
  Family camping is on the rise, with many campers including children in their trips and viewing camping as a way to bond and disconnect from technology.

• Camping and Technology:
  While technology is used to enhance the camping experience, many campers, especially teens, value the opportunity to disconnect from digital devices.

• Camping Industry Adaptation:
  The industry must adapt to accommodate the needs of younger, more diverse campers, including offering more amenities and group-friendly spaces.

Conclusion

Camping is experiencing a significant upward trend in North America, driven by millennials and a growing diversity in participants. The activity is increasingly seen as a family-oriented and stress-relieving experience, with a strong emotional and recreational appeal. As the camping landscape evolves, the industry must respond to the changing preferences and behaviors of campers to sustain and grow this trend.