2016年北美露营行业报告（英文）_52页-23mb

2016 North American Camping Report Summary

Core Content

The 2016 North American Camping Report highlights a growing trend in camping participation across diverse demographics, with a notable increase in the number of non-white campers and a shift in camping preferences, particularly regarding technology and public campgrounds. The report underscores the increasing appeal of camping as a family-oriented, stress-reducing activity, and emphasizes the role of economic factors, such as gas prices, in influencing camping behavior.

Main Points

1. Camping Trends in North America

• Camping remains a popular, affordable, and accessible leisure activity.
• The number of campers has increased, with more people from diverse ethnic backgrounds engaging in camping.
• The frequency of camping trips among active campers has increased, though the number of trips has decreased slightly for some groups.
• The majority of campers (85%) plan to continue or increase their camping activities in 2016.

2. Technology and Camping

• Campers who check emails while camping spend an average of three additional vacation days camping.
• Millennials and non-white campers are more likely to use technology while camping.
• Free Wi-Fi is a significant factor in campground selection, especially for non-white campers.
• Technology allows campers to stay connected, reducing anxiety about being "disconnected."

3. Demographics of Campers

• Ethnic Diversity: Non-white campers are increasingly participating in camping, with African American/Black and Hispanic campers showing strong growth.
• Same-sex Households: Represent 5% of all camper households, significantly higher than their proportion in the general population (less than 1%).
• Children in Households: Households with children are more likely to camp, and camping with children is on the rise.
• Income Distribution: Campers are increasingly from middle-income brackets, with a decline in both low and high-income campers.

4. Camping Preferences

• Accommodations: Cabins are highly desired, with 50% of all campers expressing interest in camping in a cabin.
• Public vs. Private Campgrounds: Most campers (66%) prefer public campgrounds, especially non-white campers.
• Camping with Family: Multi-generational camping is common among Hispanics, with 75% camping with extended family.

5. Impact of Camping

• Camping is seen as a way to strengthen relationships, reduce stress, increase physical activity, and combat childhood obesity.
• It is particularly valued by non-white campers for its role in family bonding and stress reduction.

Key Findings

• Increased Diversity: Camping is becoming more inclusive, with non-white groups (Hispanic, African American/Black, Asian) growing in participation.
• Cabin Appeal: Cabins are becoming a more popular choice, especially among new campers.
• Technology Influence: Free Wi-Fi is a key factor in campground selection, with non-white campers being most influenced by it.
• Family-Centered Activity: Camping is seen as a family-oriented activity, with more households including children in their camping trips.
• Gas Prices Impact: Lower gas prices have significantly influenced camping behavior, especially for African American/Black and Hispanic campers.
• Same-sex Households: More likely to camp than the general population, and more likely to include children in their camping trips.

Future Outlook

• 2016 Camping Plans: There is a net increase of 25 percentage points in campers who intend to increase their trips compared to 2015.
• RV Camping: Less popular among non-white campers, with Hispanic and Asian campers more likely to use tents.
• New Campers: About 1-in-5 new campers are African American/Black, and 31% of new campers prefer cabins.
• Barriers to Camping: Financial constraints, time, and access to gear are the primary barriers, though they are not as significant as previously thought.

Summary of Survey Results

• Active Campers: The proportion of households that camp at least occasionally has increased by 6 percentage points since 2012.
• New Campers: 1 million new households were added to the camping population in 2015, with a net increase of 4% expected in 2016.
• Camping with Children: 50% of campers camp with children, and this number is growing.
• Camping Frequency: Almost half of campers are self-described "weekend campers," indicating a shift toward more frequent, shorter trips.
• Campground Selection: Expectations for free Wi-Fi significantly influence campground choices, especially for non-white campers.
• Ethnic Group Trends:
  • Hispanic Campers: 8% of the overall market, with a strong interest in public campgrounds and family camping.
  • African American/Black Campers: 7% of the overall market, with a notable increase in public campground usage and a strong preference for cabins.
  • Asian Campers: 5% of the overall market, with a growing interest in public campgrounds and an increase in the number of camper nights.

Conclusion

The report suggests that camping is becoming more inclusive and diverse, with non-white groups playing an increasingly significant role in the camping industry. Technology and public campgrounds are key drivers of this growth, and camping is viewed as a beneficial, family-oriented activity. The long-term future of camping looks promising, especially with the increasing engagement of younger generations and the continued support for family and community-based outdoor experiences.