2016北美露营行业报告（英文版）_52页-23mb

2016 North American Camping Report Summary

Core Content

The 2016 North American Camping Report highlights a growing trend in camping across the U.S. and Canada, with increased participation, diversity, and a shift in camper preferences and behaviors. The report emphasizes the role of technology, the importance of public campgrounds, and the appeal of camping as a family and social activity. It also provides insights into the demographics of campers, including the rise of non-white campers, the increasing number of campers with children, and the unique characteristics of same-sex households and millennials.

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Main Findings

Camping Trends

• Camping remains a popular, affordable, and accessible leisure activity.
• The number of campers is increasing, with more people engaging in camping at least occasionally.
• The frequency of camping trips is rising among active campers, particularly tent campers, who are taking longer trips despite fewer in number.
• A net increase of 4 percent in the number of new campers is expected for 2016.

Demographics of Campers

• Same-sex households: Represent 5% of all camper households, with 38% including children, significantly higher than the general population (19%).
• Children in households: Campers with children are more likely to try new accommodations and are growing in number.
• Millennials: Show less ethnic variation in camping attitudes and behaviors compared to older generations. 10% of non-white millennials are new to camping.
• Non-white campers:
  • Represent a growing portion of the camping population.
  • Are more likely to camp in public campgrounds (state/national parks) and to expect free Wi-Fi.
  • Spend a higher proportion of their camping nights in public spaces compared to white campers.
  • Are more influenced by free Wi-Fi in campground selection.
  • Are more likely to associate camping with family time, stress reduction, and physical activity.

Camping Preferences

• Accommodations:
  • Over half of campers express a desire to camp in a cabin.
  • New campers are more likely to use cabins and expect free Wi-Fi.
  • RV camping is less common among non-white campers, with many preferring tents or cabins.
• Technology Use:
  • Campers who check emails while camping spend more time outdoors.
  • Non-white campers are more likely to use technology (smartphones, laptops, GPS, etc.) and expect free Wi-Fi.
  • Social media is used more by non-white campers for sharing experiences and researching destinations.
• Camping as a Family Activity:
  • Camping with children is increasing, with 50% of campers now camping with children.
  • Multi-generational camping is common among Hispanics, with 75% camping with extended family.
  • African American/Black campers are more likely to camp with children and in groups.

Barriers to Camping

• Common barriers include financial constraints, time limitations, and lack of camping gear.
• New campers are less engaged, with many only camping 1-3 nights in their first year.
• 20% of new campers have no intention of returning in 2016, but this still contributes to a net increase in camping participation.

Impact of Gas Prices

• Lower gas prices in 2015 led to more frequent camping, more trips to new areas, and longer distances traveled.
• 79% of campers said gas prices influenced their camping more often, 77% visited new areas, and 70% traveled farther.
• In 2016, 40% of campers expect fuel savings to impact their camping plans positively.

Future Outlook

• The report forecasts a continued increase in camping participation, with a 25 percentage point rise in campers planning to increase trips in 2016 compared to 2015.
• The long-term viability of camping as a leisure activity is strong, with new generations being introduced to camping and likely to continue the tradition.

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Key Insights by Ethnicity

Hispanic Campers

• Represent 8% of the overall camper market, up 2 percentage points from 2014.
• 11% of new campers in 2015 are of Hispanic descent.
• They are more likely to camp in tents, but also show interest in cabins and motorhomes.
• Highly influenced by gas price savings and are more likely to use technology while camping.
• Strongly associate camping with family time, exploration, and stress reduction.
• Tend to camp in public spaces, especially state/national parks, and are more likely to share camping experiences with extended family.

African American/Black Campers

• Represent 8% of the overall camper market and 1-in-5 new campers.
• Spend the lowest proportion of nights in public campgrounds and prefer private campgrounds.
• More likely to use technology, especially laptops and GPS, and expect free Wi-Fi.
• Strongly value camping as a way to reduce stress and spend time with family.
• Are the most influenced by free Wi-Fi in campground selection.

Asian Descent Campers

• Represent 5% of the overall camping population but 11% of new campers in 2015.
• More likely to be new to camping and less likely to be lifelong campers.
• Show a strong interest in public campgrounds, especially national parks.
• Are more likely to camp in cabins and aspire to RV camping.

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Summary of Survey Results

• Camping Incidence:
  • The proportion of households that camp at least occasionally has increased from 38% in 2012 to 44% in recent years.
  • Annual camper households have increased by 1.2 million since 2015.
• New Campers:
  • 31% of new campers prefer cabin accommodations.
  • 20% of new campers have no intention of returning in 2016, but this still leads to a net increase in participation.
• Public vs. Private Campgrounds:
  • 2-to-1 preference for public campgrounds among all campers.
  • Non-white campers are more likely to prefer public spaces.
• Technology and Camping:
  • Free Wi-Fi is a significant factor in campground selection.
  • Non-white campers are more likely to use technology and expect Wi-Fi access.
• Camping and Family:
  • Camping with children is increasing, and is seen as a way to strengthen family bonds and reduce stress.
  • Multi-generational camping is more common among Hispanics.
• Future Trends:
  • Camping is becoming more inclusive, with diverse ethnic groups increasingly participating.
  • The appeal of camping as a family and social activity is growing, especially among younger generations.
  • Technology continues to shape camping experiences and expectations.

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Conclusion

The 2016 North American Camping Report underscores a dynamic and evolving camping landscape, marked by increased diversity, a growing number of campers with children, and the integration of technology into the camping experience. While traditional camping preferences persist, the report indicates that camping is becoming more accessible and appealing to a broader range of people, including non-white groups, millennials, and same-sex households. The long-term outlook for camping is positive, with continued growth and a strong emphasis on family, social, and health-related benefits.