2017年-数据局_普华永道：2017年全零售_45页_9mb

报告摘要

Shift in Power: Consumers now have more choice, convenience, and demand for value than ever before, driven by mobile technology and the global marketplace.
Retailer Challenges: Retailers face intense competition, technological disruption, and the need to adapt to evolving customer expectations.
Survey Scope: The report is based on a global survey covering 6 continents and 29 territories, with 24,471 respondents.
Objective: To identify 10 key investment areas that retailers should focus on to remain relevant and competitive in the future.

Competitive Pressure: Retailers are under pressure to differentiate their offerings in a low-growth environment.
Online Dominance: Online sales are growing faster than traditional retail, with the U.S. seeing only 1% growth in store sales versus 3–4% overall retail growth.
Amazon's Impact: Amazon is a major disruptor, with 28% of global respondents shopping less at retail stores because of it. In the U.S., this figure is 37%, while in China, it's 24% due to Tmall.com.
Branded Manufacturers: Some manufacturers are building their own distribution networks to bypass traditional retailers, e.g., Unilever acquiring Dollar Shave Club.

Mobile Dominance: Mobile shopping has overtaken tablet usage, and is on par with PC shopping for daily shoppers.
User Experience: Mobile sites are seen as more convenient, while apps are plagued by overload and declining usage.
China's Case: In China, WeChat is the dominant mobile platform, and many brands prefer to integrate within its ecosystem rather than build separate apps.

In-Store Experience: Store associates with deep product knowledge are critical, with 78% of consumers rating it as important.
Data and Analytics: Retailers need skilled staff to analyze consumer data and create personalized experiences.
C-Suite Requirements: Leadership must now include digital, omnichannel, supply chain, and operations expertise.
Marketing and Social Media: Social media talent is essential, as 47% of consumers are influenced by social networks when making purchases.

Amazon's Reach: Over half of the global sample are Amazon customers, with high penetration in the U.S., U.K., Germany, Italy, and Japan.
Cannibalization: 28% of global respondents and 18% of shoppers say they visit other retailers' websites less often due to Amazon.
Supply Chain Agility: Retailers must invest in real-time supply chains to meet the high expectations of fast delivery and service.
Collaboration in China: Retailers must partner with platforms like Tmall and JD.com to stay relevant in the Chinese market.

Omnichannel Integration: Retailers need to provide seamless experiences across all channels, including stores, websites, and mobile.
Data Utilization: Retailers are struggling to convert data into actionable insights, with 39% citing it as a major challenge.
Customer Expectations: There's a growing gap between what consumers expect and what retailers can deliver, particularly in areas like real-time offers and inventory visibility.
Resource Constraints: Many retailers lack the global brand presence and financial resources to invest heavily in digital transformation, making it harder to compete with tech giants.

Future-Ready Retailers: Those that invest in mobile optimization, talent development, and data analytics will be better positioned to thrive in the evolving retail landscape.
Adaptation is Key: The report emphasizes that retailers must adapt to new consumer behaviors and technological advancements to avoid becoming "market share donors."
Strategic Priorities: Retailers should focus on building a strong omnichannel presence, improving customer service, and leveraging data to create personalized and efficient shopping experiences.

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