2016食品趋势报告（英文版）_73页_5mb

Food Trends 2016 Summary

Core Content Overview

This document provides an analysis of food trends from January 2014 to February 2016, focusing on the search volume and growth patterns of various food-related queries. The trends are categorized into risers and decliners, with further breakdown into sustained, seasonal, and rising/falling stars. It also highlights top trending themes and offers detailed insights into specific food items.

Main Categories and Trends

Risers

Sustained Risers

• Ramen
• Rigatoni
• Bibimbap
• Linguine
• Empanada
• Uncured Bacon
• Bundt Cakes

These trends have shown consistent growth over the years and are considered safe bets for ongoing interest.

Seasonal Risers

• Pho
• Overnight Oats
• Bitter Melon
• Cheese Curds
• Pork Shoulder
• Smash Cake
• Gender Reveal Cake

These trends are likely to return with increased demand, especially during certain seasons or events.

Rising Stars

• Turmeric
• Jackfruit
• Cauliflower Rice
• Sourdough Bread
• Funfetti
• Vegan Donuts

These trends have experienced sudden growth in the past few months and may not last long, indicating a more volatile interest.

Decliners

Sustained Decliners

• Gluten Free Cupcakes
• Evaporated Cane Juice
• Wheat Free Bread
• Bacon Cupcakes
• Bacon Cinnamon Rolls

These trends have shown steady decline over the years and are fading from consumer interest.

Seasonal Decliners

• Quinoa
• Wedding Cakes
• Kale Chips
• Red Velvet Cake
• Agave Nectar
• Marshmallow Fondant

These trends are expected to see a decrease in demand every year, likely due to seasonal factors or shifting preferences.

Falling Stars

• Rainbow Bagel
• Vanilla Bean Paste
• Dutch Baby Pancake
• Mulligan Stew
• Buffalo Chicken Fries
• Chocolate Slices

These are fads that have reached their peak and are starting to decline rapidly.

Top Trending Themes

1. Food With a Function

• Top Trending Items: Turmeric, Bitter Melon, Lactose Free Cheese, Apple Cider Vinegar, Arrowroot Powder, Ground Ginger, Jackfruit, High Protein Snacks, Flax Egg, Manuka Honey, Lactose Free Milk, Macrodiet, Kefir, Cumin Seeds, Coconut Milk, Daikon Radish, Erythritol, Rice Vinegar, Bone Broth, Cardamom Pods, Cauliflower Rice, Avocado Oil
• Key Insights:
  • Consumers are seeking foods that offer health benefits beyond basic nutrition.
  • Search volume for these items has grown significantly, especially for turmeric.
  • The trend is national, with high search volume across all major U.S. cities.

2. Traveling Through Taste

• Top Trending Items: Pho, Mochi Ice Cream, Pastelitos, Ramen, Wonton, Japchae, Mexican Candy, Cotija Cheese, Pickled Herring, Bibimbap, Japanese Snacks, Chocolate Babka, Taquitos, Chamoy, Mexican Chips, Empanada, Adobo Seasoning, Tostados, Queso Fresco, Elotes
• Key Insights:
  • Americans are increasingly interested in global cuisines.
  • Pho is a seasonal rising trend, peaking in December.
  • Search interest is spread across the week, but more frequent on weekends.
  • There's a strong presence of YouTube content related to these foods, including cultural parodies and educational videos.

3. Experimenting With Pork

• Top Trending Items: Pork Shoulder, Pig Feet, Andouille Sausage, Prosciutto Di Parma, Bacon Jam, Uncured Bacon, Smoked Sausage, Longaniza
• Key Insights:
  • Pork shoulder is a seasonal rising trend, peaking in December.
  • Consumers are experimenting with different cuts and preparation methods.
  • There is a growing interest in DIY cooking and new recipes, especially for BBQ and international variations.
  • Search volume is concentrated in the Eastern and mid-Western regions of the U.S.

4. Bite-Sized Snacks

• Top Trending Items: Mug Cake, Pastelitos, Cheese Curds, Mac and Cheese Bites, Mochi Ice Cream, French Toast Sticks, Edible Cookie Dough, Apple Pie Cookies, Buffalo Cauliflower Bites
• Key Insights:
  • Bite-sized snacks are becoming popular for their convenience and portion control.
  • Mug cake has seen a significant growth of 82% in the last few months.
  • Search volume for these items is national, with a strong presence in major cities.
  • Consumers are looking for personalized options, including dietary restrictions and health benefits.

5. The Pasta Comeback

• Top Trending Items: Rigatoni, Fusilli, Tortellini, Mac and Cheese Bites, Linguine, Gemelli, Penne
• Key Insights:
  • Interest in pasta has been on the rise since 2015.
  • Rigatoni has seen a 26% year-over-year growth.
  • Consumers are experimenting with new recipes and sauces.
  • Search volume is concentrated in major cities like San Francisco, Chicago, and Miami.

Key Information and Insights

• Methodology: The trends were identified by analyzing search volume data from Google Search platforms, removing seasonal effects, and measuring year-over-year growth, velocity, and acceleration.
• Search Volume and Index: The index reflects the relative volume of searches for a query compared to other queries in the same category.
• Geography: Trends like turmeric and mug cake are national, while others like pho and pork shoulder are more regionally concentrated.
• YouTube Influence: Educational and entertaining YouTube content plays a significant role in driving interest in these trends.
• Consumer Behavior: Americans are increasingly turning to food to meet personal health and lifestyle needs, seeking both educational and cultural content.

Conclusion

The food trends of 2016 reflect a growing interest in functional foods, global cuisines, and convenient, personalized snacking options. Consumers are not only looking for variety but also for health benefits and DIY-friendly recipes. Marketers and brands have opportunities to engage with these trends by providing educational content, supporting DIY cooking, and catering to dietary preferences.