2016年-数据局_谷歌：google-FoodTrends-2016_75页_6mb

Food Trends 2016 Summary

Core Content

The Food Trends 2016 report by think with Google™ explores the evolving food landscape in the United States through the lens of search data, highlighting the most searched food items and trends. It categorizes these trends into Risers and Decliners, further dividing them into Sustained, Seasonal, and Rising Stars or Falling Stars. The report also dives into key themes such as Food With a Function, Traveling Through Taste, Experimenting With Pork, Bite-Sized Snacks, and The Pasta Comeback.

Main Points

1. Risers

• Sustained Risers: These are food trends that have shown steady growth over the past years and are considered safe bets.

  • Ramen
  • Rigatoni
  • Bibimbap
  • Linguine
  • Empanada
  • Uncured Bacon
  • Bundt Cakes

• Seasonal Risers: These trends are likely to return with even more interest, showing growth during specific times of the year.

  • Pho
  • Overnight Oats
  • Bitter Melon
  • Cheese Curds
  • Pork Shoulder
  • Smash Cake
  • Gender Reveal Cake

• Rising Stars: These are trends with sudden growth, but may not last.

  • Turmeric
  • Jackfruit
  • Cauliflower Rice
  • Sourdough Bread
  • Funfetti
  • Vegan Donuts

2. Decliners

• Sustained Decliners: Trends that have been declining steadily over the years.

  • Gluten Free Cupcakes
  • Evaporated Cane Juice
  • Wheat Free Bread
  • Bacon Cupcakes
  • Bacon Cinnamon Rolls

• Seasonal Decliners: Trends that see a decrease in demand every year.

  • Quinoa
  • Wedding Cakes
  • Kale Chips
  • Red Velvet Cake
  • Agave Nectar
  • Marshmallow Fondant

• Falling Stars: Fads that have reached their peak and are now declining rapidly.

  • Rainbow Bagel
  • Vanilla Bean Paste
  • Dutch Baby Pancake
  • Mulligan Stew
  • Buffalo Chicken Fries
  • Chocolate Slices

Key Themes

1. Food With a Function

• Consumers are increasingly interested in the health benefits of food, seeking ingredients that can support wellness and specific dietary needs.
• Top ingredients: Turmeric, Bitter Melon, Lactose Free Cheese, Apple Cider Vinegar, Arrowroot Powder, Ground Ginger, Jackfruit, High Protein Snacks, Flax Egg, Manuka Honey, Lactose Free Milk, Macrodiet, Kefir, Cumin Seeds, Coconut Milk, Daikon Radish, Erythritol, Rice Vinegar, Bone Broth, Cardamom Pods, Avocado Oil.
• Search trends show higher interest in the beginning of the week, as consumers look to optimize their lifestyle.

2. Traveling Through Taste

• Americans are turning to food to experience global cultures, both by eating and watching content.
• Top searches: Pho, Mochi Ice Cream, Pastelitos, Ramen, Wonton, Japchae, Mexican Candy, Cotija Cheese, Pickled Herring, Bibimbap, Japanese Snacks, Chocolate Babka, Taquitos, Chamoy, Mexican Chips, Empanada, Adobo Seasoning, Tostados, Qeso Fresco, Elotes.
• Pho is a seasonal rising trend, peaking in December and growing at +11% year-over-year since 2013. It is mainly searched in the western U.S., such as Denver and Seattle.

3. Experimenting With Pork

• Consumers are embracing pork in various forms and experimenting with new recipes and cooking methods.
• Top pork searches: Pork Shoulder, Pig Feet, Andouille Sausage, Prosciutto Di Parma, Bacon Jam, Uncured Bacon, Smoked Sausage, Longaniza.
• Pork Shoulder is a seasonal rising trend, with higher searches on weekends and during holidays. It is popular in cities like Boston, Chicago, and Denver.

4. Bite-Sized Snacks

• There is a growing demand for convenient and personalized snack options that cater to health and dietary needs.
• Top searches: Mug Cake, Pastelitos, Cheese Curds, Mac and Cheese Bites, Mochi Ice Cream, French Toast Sticks, Edible Cookie Dough, Apple Pie Cookies, Buffalo Cauliflower Bites.
• Mug Cake is a rising star, with +82% growth from December to January 2016. It is popular nationwide and often includes ingredients like chocolate, vanilla, and gluten-free options.

5. The Pasta Comeback

• Interest in pasta has seen a resurgence, especially with new and creative recipes.
• Top pasta searches: Rigatoni, Fusilli, Tortellini, Mac and Cheese Bites, Linguine, Gemelli, Penne.
• Rigatoni is a rising trend with +26% year-over-year growth since 2015. It is popular in cities like San Francisco, Chicago, and Miami.

Conclusion

The report highlights the importance of understanding consumer behavior through search trends. It suggests that brands should focus on educating consumers, creating DIY-friendly products, and leveraging YouTube influencers to reach a broader audience. The themes of health and wellness, cultural exploration, and innovation in cooking are central to the current food trends. Marketers and food developers are encouraged to adapt to these changes and capitalize on the growing interest in functional foods, global cuisines, and creative cooking methods.