2016食品趋势报告（英文版）_75页-6mb

Food Trends 2016 Summary

Core Content

The think with Google™ Food Trends 2016 report provides an analysis of food-related search trends in the United States, highlighting both rising and declining trends. The data is based on search volume from January 2014 to February 2016, with seasonal effects removed and trends classified based on year-over-year growth, velocity, and acceleration. The report aims to offer insights for marketers, product developers, restaurateurs, chefs, and foodies to identify impactful trends and shifts in consumer behavior.

Main Sections

The report is divided into three main parts:

1. Part One: Top Risers and Decliners – This section lists the top rising and declining food trends, categorized into sustained, seasonal, and rising/falling stars.
2. Part Two: Spotlight on Top Trending Themes – This section dives into specific food themes such as "Food With a Function," "Traveling Through Taste," "Experimenting With Pork," "Bite-Sized Snacks," and "The Pasta Comeback."
3. Part Three: Extensive List of Top Volume Food Searches – This section provides a comprehensive list of the most searched food items, along with additional details on their search patterns.

Key Trends

Rising Trends

• Sustained Risers: Ramen, Rigatoni, Bibimbap, Linguine, Empanada, Uncured Bacon, Bundt Cakes
• Seasonal Risers: Pho, Overnight Oats, Bitter Melon, Cheese Curds, Pork Shoulder, Smash Cake, Gender Reveal Cake
• Rising Stars: Turmeric, Jackfruit, Cauliflower Rice, Sourdough Bread, Funfetti, Vegan Donuts

Declining Trends

• Sustained Decliners: Gluten Free Cupcakes, Evaporated Cane Juice, Wheat Free Bread, Bacon Cupcakes, Bacon Cinnamon Rolls
• Seasonal Decliners: Quinoa, Wedding Cakes, Kale Chips, Red Velvet Cake, Agave Nectar, Marshmallow Fondant
• Falling Stars: Rainbow Bagel, Vanilla Bean Paste, Dutch Baby Pancake, Mulligan Stew, Buffalo Chicken Fries, Chocolate Slices

Key Themes

Food With a Function

• Top Trending: Turmeric, Bitter Melon, Lactose Free Cheese, Apple Cider Vinegar, Arrowroot Powder, Ground Ginger, Jackfruit, High Protein Snacks, Flax Egg, Manuka Honey, Kefir
• Insights: Consumers are increasingly interested in the health benefits of functional foods. They are seeking ways to incorporate these into their diets, often through recipes, educational content, and understanding of how these ingredients affect their health.
• Geography: Turmeric is a national trend, with high search volume in major cities across the U.S.

Traveling Through Taste

• Top Trending: Pho, Mochi Ice Cream, Pastelitos, Ramen, Wonton, Japchae, Mexican Candy, Cotija Cheese, Pickled Herring, Bibimbap, Japanese Snacks, Chocolate Babka, Taquitos, Chamoy, Mexican Chips, Empanada, Adobo Seasoning, Tostados, Qeso Fresco, Elotes
• Insights: Americans are using food as a way to explore and connect with different cultures. They are interested in both making these dishes at home and finding local restaurants that serve them.
• Geography: Pho is primarily searched on the west coast, with top cities being Denver and Seattle.

Experimenting With Pork

• Top Trending: Pork Shoulder, Pig Feet, Andouille Sausage, Prosciutto Di Parma, Bacon Jam, Uncured Bacon, Smoked Sausage, Longaniza
• Insights: There is a growing interest in experimenting with various forms of pork, including traditional and modern preparations. This trend is particularly strong in the Eastern and mid-Western regions of the U.S.
• YouTube Content: Top videos include recipes for American-style BBQ, Korean, and Cantonese variations of pork dishes, indicating a strong interest in diverse cooking methods.

Bite-Sized Snacks

• Top Trending: Mug Cake, Pastelitos, Cheese Curds, Mac and Cheese Bites, Mochi Ice Cream, French Toast Sticks, Edible Cookie Dough, Apple Pie Cookies, Buffalo Cauliflower Bites
• Insights: Consumers are looking for convenient, personalized snacks that fit into their lifestyle and dietary needs. These snacks are often associated with health benefits and customization options.
• YouTube Content: Top videos include a variety of fun and quick recipes, with mug cake being a popular choice due to its convenience and variety of flavors.

The Pasta Comeback

• Top Trending: Rigatoni, Fusilli, Tortellini, Mac and Cheese Bites, Linguine, Gemelli, Penne
• Insights: Interest in pasta has been on the rise, especially with the increasing popularity of specific types like rigatoni. Consumers are experimenting with new recipes and sauces, and are more likely to search for pasta on weekends.
• YouTube Content: The top videos feature classic and new recipes, suggesting that there is a need for fresh and creative content in this category.

Conclusion

The report highlights a shift in consumer behavior towards functional foods, global cuisines, and personalized snacking. It also emphasizes the importance of understanding seasonal and sustained trends to better cater to consumer interests and behaviors. The insights provided can help brands and marketers to create more relevant and engaging content, products, and experiences that align with current food trends.