2017假日购物报告（英文版）_19页_2mb

ThinkNow Retail™ 2017 Holiday Retail Report Summary

Core Content

This report provides insights into consumer behavior during the 2017 holiday season, focusing on spending patterns, gift selection, shopping methods, and demographic trends. It highlights key trends and differences among various racial and ethnic groups, including Hispanics, African Americans, Asians, and Whites.

Main Findings

Holiday Spending

• 3-in-10 consumers (30%) expect to spend more during the 2017 holiday season compared to 2016.
• Hispanics and African-Americans are the most likely to increase their spending.
• On average, consumers expect to spend $576 during the holiday season.

Gift Purchases

• About 40% of holiday gift purchases will be made online, nearly matching in-person purchases (44%).
• Asians are the only segment less likely to shop in-person than online.
• Amazon is the most popular retailer for holiday shopping, with 2/3 of consumers planning to shop there, followed by Walmart and Target.

Gift Ideas Sources

• Most consumers find gift ideas online.
• Hispanics are more likely to find gift ideas through advertising compared to other groups.

Popular Holiday Gifts

• The most popular holiday gifts are clothing, gift cards, toys, and electronics.
• Hispanics are more likely to buy clothing, shoes, and baby items.
• Asians are more likely to buy gift cards.
• African-Americans are more likely to buy alcoholic beverages.
• Whites are more likely to buy cosmetics.

Shopping Devices

• Laptops are the most commonly used device for online holiday purchases.
• Hispanics over-index on smartphone purchases.

Payment Methods

• Debit cards are the most utilized method of payment.
• Asians are more likely to use credit cards.

Key Demographic Insights

Gift List

• Hispanics are the most likely to include children and siblings on their holiday gift list.
• African-Americans and Asians are more likely to shop for themselves.
• Asians are the least likely to include friends on their gift list.

Shopping Preferences

• Hispanics are more likely to find gift ideas through advertising.
• Whites are more likely to shop for co-workers.
• Asians are the least likely to include co-workers on their gift list.

Additional Insights

• Gender and age data are included, though specific percentages are not detailed in the text.
• Employment status and education level are also noted, with base sizes provided for each demographic group.

Summary of Key Trends

• Increased holiday spending is anticipated, driven by more disposable income and great deals.
• Technology and innovation are significant motivators for Hispanics and Asians.
• Online shopping is becoming increasingly popular, with Amazon leading in consumer preference.
• Laptops are the primary device for online holiday purchases, while smartphones are more common among Hispanics.
• Debit cards are the most common payment method, but credit cards are more frequently used by Asians.

Conclusion

The 2017 holiday season is expected to see a rise in consumer spending, with significant variations across different demographic groups. Online shopping is gaining traction, and Amazon is the preferred retailer. Gift preferences and shopping methods are influenced by factors such as income, access to deals, and technological familiarity. ThinkNow Retail™ provides valuable insights into these trends, helping businesses better understand and target their customers.