ThinkNow-2017假日购物报告（英文版）-21页-2mb

ThinkNow Retail™ 2017 Holiday Shopping Report Summary

Core Content

The ThinkNow Retail™ 2017 Report provides insights into the holiday shopping behavior of Americans, with a focus on key race/ethnic segments. It highlights trends in spending, gift selection, online shopping preferences, and payment methods.

Main Findings

Holiday Spending Trends

• 3-in-10 consumers (30%) expect to spend more during the 2017 holiday season compared to 2016.
• Hispanics and African-Americans are the most likely to increase their holiday spending.
• The average expected holiday spending is $576.

Gift Recipients

• Parents are the most common gift recipients across all segments (63%).
• Hispanics are more likely to include children, siblings, and friends on their gift list.
• African-Americans are more likely to shop for themselves (39%).

Gift Idea Sources

• Online is the most common source for holiday gift ideas (61%).
• Hispanics are more likely to find gift ideas through advertising.

Popular Holiday Gifts

• The most popular holiday gifts are clothing, gift cards, toys, and electronics.
• Hispanics are more likely to buy clothing, shoes, and cosmetics.
• Asians are more likely to buy gift cards.
• African-Americans are more likely to buy money and alcoholic beverages.

Gift Purchase Methods

• On average, 40% of holiday gift purchases will be made online, while 44% will be made in-person.
• Asians are the only segment less likely to shop in-person than online.

Online Shopping Reasons

• The top reasons for shopping online include easier/faster, no crowds or lines, and better prices.
• Hispanics are more likely to value better prices and can read reviews.
• Asians are more likely to read reviews and compare items.

Retailer Preferences

• Amazon is the most preferred retailer for holiday shopping, with 67% of consumers planning to shop there.
• Walmart and Target are the next most popular.

Devices Used for Online Purchases

• Laptops are the most commonly used device for online holiday shopping.
• Hispanics are more likely to use smartphones.

Payment Methods

• Debit cards are the most utilized payment method for holiday purchases.
• Asians are more likely to use credit cards.

Key Segments

Hispanics

• Most likely to spend more, include children and siblings on their gift list, and use smartphones for shopping.
• Acculturation level and home language use are important factors in their shopping behavior.

African-Americans

• Most likely to spend more and shop for themselves.
• Laptops are their preferred device for online shopping.

Asians

• Most likely to buy gift cards and use credit cards.
• Online is their preferred shopping method, and they are more likely to read reviews and compare items.

Non-Hispanic Whites

• Most likely to shop for spouses, parents, and themselves.
• Laptops are the preferred device for online shopping.

Methodology

• Survey Method: Conducted via ThinkNow Research's Omnibus Study.
• Field Timing: August 2017.
• Regional Coverage: National.
• Screening Criteria: Participants aged 18–64.
• Base Sizes:
  • Total: 1,287
  • Hispanics: 509
  • Non-Hispanic Whites: 257
  • African-Americans: 255
  • Asians: 266

Services Offered

ThinkNow Retail™ provides a range of research services, including:

• Quantitative, qualitative, and mixed-mode research
• Online panel and intercept studies
• Concept and copy testing
• Advertising effectiveness
• Website usability studies
• Omnibus surveys
• Attitudes and usage analysis
• Product testing

Contact Information

• Email: info@thinknowresearch.com
• Phone: 818-843-0220
• Website: www.thinknowresearch.com

Conclusion

The 2017 ThinkNow Retail™ report underscores the importance of understanding race/ethnic diversity in consumer behavior, particularly during the holiday season. It highlights online shopping trends, preferred retailers, popular gift items, and demographic differences that retailers should consider when planning their strategies. The insights provided are based on a national survey with a representative sample of U.S. adults aged 18–64, offering valuable data for market research and consumer engagement.