DeviceAtlas-2018移动设备网络分布情况报告（英文版）-2018.1-19页-3mb

DeviceAtlas Mobile Web Intelligence Report Summary (January 2018)

Core Content Overview

This report from DeviceAtlas provides insights into mobile web traffic trends based on device characteristics such as tablet and smartphone usage, screen sizes, device manufacturers, LTE and NFC support, and internal storage capacity. The data is collected from anonymous device traffic across tens of thousands of websites using Afilias' hosted website creation technology.

Key Trends and Statistics

Tablet Usage

• Global Range: Tablet share of web traffic ranges from 2% in India to 16.9% in France.
• Market Saturation: Tablet sales have been declining for 11 quarters, with smartphones still dominating.
• Emerging Markets: Tablets are least used in emerging markets, with a higher preference for smartphones due to limited broadband access.
• Developed Markets: Tablet usage is most prevalent in developed markets, with France being the most "tabletized" country.

Smartphone Manufacturers

• Top Manufacturers: Samsung leads globally in shipments, followed by Apple and Huawei.
• Market Share by Web Traffic:
  • Apple leads in several developed markets including Australia, Canada, Sweden, UK, and USA.
  • Samsung dominates in countries like Argentina, Egypt, Germany, and Italy.
  • Huawei is the third largest in web traffic in many countries, with potential to overtake Apple.
• Other Brands: Local brands such as Tecno, Infinix, Micromax, bq, and Sharp generate significant web traffic in specific regions.

Screen Sizes

• Popular Sizes:
  • 5.0-inch screens are the most popular in 11 countries.
  • 4.7-inch screens are common in 9 countries, notably in the US, UK, and Australia.
  • 5.5-inch screens are prevalent in India, Malaysia, and Nigeria.
  • 5.7-inch screens are popular in Malaysia, Egypt, and Russia.
• 4-inch devices are still used in some countries, primarily by iPhone models.

Screen Resolutions

• Most Used Resolution: 720x1280 is the most common resolution, used in 11 countries.
• High-Resolution Trends:
  • 750x1334 (iPhone resolution) is popular in 6 countries.
  • 1080x1920 (Full HD) is growing fast in several countries, including Brazil, France, Japan, Poland, Spain, and the USA.
  • 1440x2560 (QHD) is less common and has seen a slowdown in growth.

LTE and NFC Support

• LTE: While LTE is becoming a standard feature, 33–50% of users in Brazil, Nigeria, and Egypt still use 2G or 3G-only devices. In France, 14% of users are on non-LTE devices.
• NFC: NFC support is less common than LTE. It is most prevalent in Japan, Sweden, and the USA (around 87% of devices), while 60–70% of devices in emerging markets lack NFC.

Internal Storage Capacity

• Low Storage: Many users face issues with low internal storage, especially in emerging markets where 4GB is still a common option.
• High Storage: Users in Japan, USA, and Sweden have a minimum of 32GB storage, with 64GB being rare in most countries except for a few.

Methodology Notes

• Data Source: DeviceAtlas uses a patented User-Agent string parsing method and a device description repository of over 45,000 unique entries.
• Anonymity: The statistics are based on anonymous device traffic to various websites.
• Usage Cases: The data is useful for web optimization, ad targeting, and analytics.

Summary of DeviceAtlas Report Highlights

• Tablet usage is strongest in developed markets, with France leading at 16.9%.
• Apple is ahead of Samsung in several developed markets, but Samsung dominates in emerging markets.
• Large screen sizes (5-inch and over) are most popular in emerging markets.
• 720x1280 is the most used screen resolution globally, while Full HD (1080x1920) is growing rapidly.
• Millions of users lack LTE or NFC support, particularly in Brazil, Nigeria, and Egypt.
• Internal storage capacity is a major concern, with many users limited to 4GB in some countries.

Conclusion

The report emphasizes the fragmented nature of the mobile device market, highlighting regional differences in device preferences, capabilities, and usage patterns. It underscores the importance of device intelligence for web optimization, advertising, and analytics, and encourages businesses to leverage DeviceAtlas for deeper insights into their audience.