2018移动设备网络分布情况报告（英文版）_17页_3mb

Mobile Web Intelligence Report Summary - January 2018

Core Content Overview

This report provides an analysis of mobile device usage, manufacturers, screen sizes, resolutions, LTE and NFC support, and internal storage capacities based on the latest data available in early 2018. The focus is on understanding trends across different regions and how these factors influence web traffic and user behavior.

Main Focus Areas

• Tablet Usage: Tablet usage varies significantly by country, ranging from 2% in India to 16.9% in France.
• Smartphone Manufacturers: Samsung and Apple dominate the market, with Huawei emerging as a strong competitor.
• Screen Sizes: There is a notable preference for 5.0-inch and 4.7-inch devices globally, with larger screens more common in emerging markets.
• Screen Resolutions: 720x1280 is the most used resolution, followed by 750x1334 and 1080x1920.
• LTE and NFC Support: LTE is becoming standard, but many devices still lack this feature. NFC support is less widespread in emerging markets.
• Internal Storage: Storage capacity varies by region, with some countries still offering 4GB as a common minimum.

Key Findings

Tablet Usage

• Least Used in India: Tablets account for only 2% of web traffic in India.
• Most Used in France: France leads with 16.9% tablet usage.
• Declining Sales: Tablet sales have been declining for 11 consecutive quarters, with 37.9 million units shipped in Q2 2017.
• Device Lifespan: High-end tablets have a longer lifespan, with many devices from 2015 and 2012 still in use.

Smartphone Manufacturers

• Samsung Dominates: Samsung holds 23.3% of global smartphone shipments.
• Apple and Huawei: Apple has 14.7%, Huawei 10%, and is expected to overtake Apple soon.
• Market Share by Region:
  • Apple Leads: In Australia, Canada, Sweden, UK, and USA.
  • Samsung Dominates: In Argentina, Egypt, Germany, and Italy.
  • Local Brands: Tecno and Infinix in Nigeria, Micromax in India, bq in Spain, and Sharp in Japan have notable local market shares.

Screen Sizes

• 4-inch Phones: Most popular in South Africa, Canada, and the UK.
• 5.5-inch Phones: Dominant in India, Malaysia, and Nigeria, with shares of 26–24%.
• 5.7-inch Phones: Popular in Malaysia, Egypt, and Russia.
• Most Popular Sizes:
  • 5.0-inch: Most popular in 11 countries.
  • 4.7-inch: Most popular in 9 countries.
  • 5.5-inch: Most popular in 2 countries.

Screen Resolutions

• 720x1280: Most used resolution globally, especially in India, Italy, Spain, and others.
• 750x1334: Popular in the USA, UK, and Australia, often associated with iPhones.
• 1080x1920 (FHD): Growing rapidly in France, Brazil, Japan, Poland, Spain, and the USA.
• 1440x2560 (QHD): Previously the fastest-growing resolution, but recent growth has slowed.

LTE and NFC

LTE Support

• Widespread Adoption: LTE is now standard in many devices, even in budget models.
• Non-LTE Devices: Still significant in many regions, with 33–50% of web traffic from 2G/3G-only devices in Brazil, Nigeria, and Egypt.
• Developed Markets: France has 14% of web traffic from non-LTE devices.

NFC Support

• Less Common: NFC is less popular than LTE, with only 87% support in Japan, Sweden, and the USA.
• Emerging Markets: 60–70% of devices lack NFC support in Argentina, Colombia, and India.

Internal Storage Capacity

• Low Storage: 4GB is still a common minimum in Argentina, Colombia, and Russia.
• High Storage: 32GB is the minimum in Japan, USA, and Sweden.
• 64GB Minimum: Rare, only found in Sweden, Australia, and the USA.

Summary Table

Conclusion

This report highlights the evolving landscape of mobile device usage, emphasizing the importance of understanding regional trends in screen sizes, resolutions, and connectivity features. As the market continues to shift, insights from DeviceAtlas and IDC data are crucial for web optimization, app development, and market strategy.