益普索-报告：60_的人口正在经历生活成本上涨（英文）-2020.7-22页_1mb

Summary of the Document: COST OF LIVING AMID COVID-19

Core Content

The document presents a survey conducted by Ipsos titled COST OF LIVING AMID COVID-19, focusing on the impact of the coronavirus outbreak on the cost of living for families across multiple countries. It explores how the cost of food, goods, and services has changed since the outbreak began, with specific questions on categories such as food, personal care, apparel, transportation, healthcare, education, entertainment, utilities, and housing. Additionally, it investigates whether individuals had to purchase more expensive items, incurred additional costs due to working or living at home, bought new or better goods and services, or paid for medical treatment due to the pandemic.

Main Questions and Findings

The survey includes the following key questions:

• Has the cost of food, goods, and services increased?
  A general question to assess overall cost changes.

• Which costs have gone up?
  Specific inquiry into the cost changes in various categories, including:

  • Food, groceries, and household supplies
  • Personal care and beauty products
  • Apparel
  • Transportation
  • Healthcare
  • Education and childcare
  • Entertainment
  • Utilities
  • Housing
  • Insurance
  • Taxes

• Why do you think costs have increased since COVID-19?
  A question aimed at understanding the reasons behind cost increases, including:

  • Purchasing more expensive items
  • Additional costs from being at home more
  • None of these
  • Purchased new, more or better goods and services
  • Paid for medical treatment because of the outbreak

Methodology

• Survey Name: Global Advisor Wave 142 (GA 142)
• Conducted by: Ipsos
• Timeframe: May 22 to June 5, 2020
• Countries Involved: 26 countries, including Argentina, Australia, Belgium, Brazil, Canada, Chile, France, Great Britain, Germany, Hungary, India, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, and Turkey.
• Sample Size:
  • 17,997 adults aged 18–74 in the US, Malaysia, South Africa, Turkey, and Canada.
  • Age 16–74 in all other countries.
• Participation:
  • Over 1,000 individuals per country, with some countries having around 500 participants.
• Precision:
  • Calculated using credibility intervals.
  • A sample of 1,000 is accurate to ±3.1 percentage points.
  • A sample of 500 is accurate to ±4.5 percentage points.

Nationally Representative Samples

• Representative Samples: 16 out of the 26 countries provided nationally representative samples.
• Upper Deck Consumer Citizens: 10 countries (Brazil, Chile, India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa, and Turkey) produced samples that are more urban, educated, and have higher incomes than the general population. These samples are not nationally representative.

Ipsos Overview

• Position: The third-largest market research company globally, operating in 90 markets.
• Employees: Over 18,000 people.
• Services: Offers 75 business solutions based on primary data from surveys, social media monitoring, and qualitative/observational techniques.
• Tagline: "Game Changers" – a reflection of the company's mission to provide actionable insights and support clients in navigating a rapidly changing world.
• Headquarters: France, founded in 1975.
• Stock Listing: Euronext Paris since 1999, part of the SBF 120 and Mid-60 indices.
• Contact: Rajeshni Naidu-Ghelani, Data Journalist at Ipsos, Global Advisor. Email: Rajeshni.Naidu-Ghelani@ipsos.com

Key Insights

• The survey highlights the varied economic impacts of the pandemic on different aspects of daily life.
• It aims to gather insights into consumer behavior and cost changes, which can be used for market analysis and policy-making.
• The methodology emphasizes the importance of representative samples and the precision of data collection, while also acknowledging limitations in certain regions.
• The findings can help understand the broader economic and social effects of the coronavirus on households globally.