益普索：全球爱情生活满意度调查_10页_1mb

LOVE LIFE SATISFACTION AROUND THE WORLD: Summary

Core Content

This document presents the findings of a 32-country Ipsos Global Advisor survey conducted between December 22, 2022 – January 6, 2023, involving 22,508 online adults under the age of 75. The survey focuses on love life satisfaction, covering three key aspects: feeling loved, relationship with partner/spouse, and romantic/sex life. The results are based on self-reported satisfaction levels and are presented as percentage of respondents who are very/somewhat satisfied.

Main Aspects of Love Life Satisfaction

1. Feeling Loved

• Global Average: 76% of respondents reported being very/somewhat satisfied with feeling loved.
• Key Groups:
  • Married individuals: 83%
  • Baby Boomers: 80%
  • Upper-income individuals: 79%
  • Higher education individuals: 86%

2. Relationship with Partner/Spouse

• Global Average: 84% of respondents who are married or partnered reported being very/somewhat satisfied with their relationship.
• Key Groups:
  • Married individuals: 83%
  • Baby Boomers: 80%
  • Upper-income individuals: 79%
  • Higher education individuals: 86%
  • Millennials: 68%

3. Romantic/Sexual Life

• Global Average: 63% of respondents reported being very/somewhat satisfied with their romantic or sex life.
• Key Groups:
  • Married individuals: 75%
  • Upper-income individuals: 70%
  • Millennials: 68%

Top Countries by Satisfaction

Feeling Loved:

• Netherlands: 90%
• Indonesia: 87%
• Argentina: 84%
• China: 84%

Relationship with Partner/Spouse:

• Netherlands: 94%
• Indonesia: 94%
• Thailand: 90%
• Malaysia: 90%

Romantic/Sexual Life:

• China: 79%
• Indonesia: 75%
• Thailand: 75%

Survey Methodology

• Sample Size: Approximately 50% of all respondents in each country were asked about each of the three aspects.
• Geographic Coverage: 32 countries, including the U.S., Canada, China, India, Indonesia, Malaysia, South Africa, Thailand, Turkey, and the UAE.
• Age Ranges:
  • 18-74 in most countries
  • 16-74 in 24 other countries
• Sample Characteristics:
  • In Brazil, Chile, China, Colombia, India, Indonesia, Malaysia, Mexico, Peru, Saudi Arabia, Singapore, South Africa, Thailand, Turkey, and the UAE, the samples are more urban, educated, and affluent than the general population.
  • In Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, Switzerland, and the U.S., the samples are considered representative of the general adult population under 75.
• Data Weighting: Adjusted to reflect the demographic profile of the adult population based on the most recent census data.
• Precision:
  • A sample of 1,000 is accurate to ±3.8 percentage points.
  • A sample of 500 is accurate to ±5.4 percentage points.
• Credibility Intervals: Used to ensure the accuracy and reliability of the results.
• Exclusions:
  • The question on romantic/sex life was not asked in Saudi Arabia and the UAE.
  • Some results may not sum to 100% due to rounding, multiple responses, or exclusion of don't knows/not stated responses.

Key Insights

• Marriage and partnership are strongly associated with higher satisfaction in all three aspects of love life.
• Age and education play a significant role in satisfaction levels, with Baby Boomers and higher education groups showing greater satisfaction.
• Income level also influences satisfaction, particularly in the context of romantic and sexual life.
• Regional variations are notable, with Netherlands and Indonesia leading in satisfaction across multiple categories.
• The Global Country Average is not adjusted for population size and should be interpreted as a representative average of the surveyed segments, not the total population.

Limitations and Notes

• The survey is based on online adults, which may not represent the entire population.
• Cultural and legal differences (e.g., in Saudi Arabia and the UAE) may affect the scope and interpretation of results.
• The sample bias in certain countries may lead to results that reflect the views of a more connected or affluent segment rather than the general population.

About Ipsos

• Global Presence: Ipsos operates in 90 markets and employs over 18,000 people.
• Market Research Focus: Specializes in providing insights into citizens, consumers, and employees.
• Business Solutions: Offers 75 business solutions based on primary data from surveys, social media monitoring, and qualitative methods.
• Tagline: "Game Changers" reflects the company's goal to help clients navigate a changing world with accurate and actionable information.

Conclusion

The survey highlights that love life satisfaction varies across demographics and regions, with marriage, age, education, and income being key factors. The data provides a global perspective on how people perceive their relationships and romantic lives, though it should be interpreted with awareness of sample bias and regional differences.