益普索：2022年全球可信度监测报告_116页_10mb

Summary of IPSOS GLOBAL Trustworthiness Monitor Report

Core Content

The Ipsos Global Trustworthiness Monitor is a comprehensive survey analyzing public perceptions of trust in various organizations, professions, and institutions across 29 countries. Conducted between June 25 and July 9, 2021, the report challenges the narrative that trust is in crisis, arguing instead that trust remains a complex and evolving concept influenced by multiple factors.

Main Points

1. Trust is Not in Crisis

• The report refutes the idea that trust is in an unprecedented "crisis."
• Trust levels in key societal institutions have not significantly changed over recent years, despite major global events such as the rise of ESG, fake news, and the impact of the pandemic.
• Trust has always been low in many sectors, and the pandemic has not fundamentally altered this trend.

2. Trust is a Complex Concept

• Trust is influenced by various drivers, including:
  • Basic Trust: Reliability, competence, and fulfilling promises.
  • Active Trust: Responsible behavior, transparency, and good leadership.
  • Interactive Trust: Shared values, intentions, and the belief that an organization or individual will not take advantage of you.
• These dimensions are crucial for understanding how trust is built and maintained.

3. Trust in Professions

• Doctors have seen a significant rise in trust, surpassing scientists and teachers in 19 of the 28 countries surveyed.
• The global average trust in doctors is 64%, compared to 61% for scientists and 55% for teachers.
• Politicians and government ministers remain the least trusted professions, with only 10% and 13% respectively considered trustworthy globally.
• Trust in government as an institution has slightly improved since 2019, but it still lags behind other sectors.

4. Trust in Technology and Social Media

• Technology has become more integrated into daily life, but public trust in social media remains low.
• Only 27% of respondents believe that social media prevents the spread of misinformation.
• The report highlights the erosion of Active Trust in technology, as people question whether it is used for their benefit or for harm.

5. Trust and the Pandemic

• The pandemic has tested trust in institutions and individuals, but trust levels in most professions have remained largely unchanged.
• There is a notable exception with doctors, whose trust has increased significantly due to their role in treating and managing the crisis.
• Trust in public health institutions and government has improved slightly, especially in how they handled the pandemic, but this is not a sign of a trust crisis.

6. Global Trustworthiness Rankings

• The global trustworthiness ranking for 2021 shows a gentle uplift in trust across most professions.
• Malaysia and India are among the most optimistic markets, while Latin American and Eastern European countries continue to have low trust levels.
• Nordic and anglophone countries are also in the higher trust bracket.

Key Findings

• Trust is not in crisis but is a complex and multifaceted concept.
• Doctors have become the most trusted profession, likely due to their direct involvement in the pandemic response.
• Politicians remain the least trusted, with low trust scores in Latin America and other regions.
• Public services have a more balanced view than government, with equal numbers of positive and negative ratings.
• Social media is seen as a source of misinformation, and trust in it is low.
• Government trustworthiness has improved slightly since 2019, but it is still viewed less favorably than other sectors.
• Individual trust in the "ordinary man or woman" remains relatively stable, with 40% considering them trustworthy, placing them fifth in the rankings.

Conclusion

The report emphasizes that trust must be earned and that organizations and governments should focus on demonstrating trustworthiness rather than simply trying to rebuild trust. It suggests that while trust is not in crisis, it is under increasing scrutiny, especially in the context of uncertainty, misinformation, and social change. Trust is a fundamental element in shaping behavior and navigating the modern world, and its evolution reflects broader societal shifts.