2023-03-27-益普索Ipsos-2022年全球可信度监测报告_116页_10mb

Foreword: The 2021 Ipsos Global Trustworthiness Monitor refutes the idea of a general trust crisis. While trust in specific institutions and brands has evolved (e.g., healthcare's trust increase vs. government's decline), the core aspects of trust—reliability, responsible behavior, and transparency—remain vital.

Methodology: The monitor surveyed 21,503 adults across 29 countries (June–July 2021). Trustworthiness measurement focuses on consistency and demonstrated traits over perceived mythical levels, adjusting for census data to ensure cross-country comparability.

Resilience: The Auto Sector: Despite scandals and supply chain issues during COVID-19, the auto sector saw trust increase slightly (Net trust +4 points). Key drivers include being reliable and environmentally sustainable, though a generational trust divide persists.

Trust In Pharma – An Overview of The Sector in 2021: Pharma became the second most trusted industry (+3 points net). Increased trustworthiness stems from vaccine development, reliability, and responsible actions during the pandemic, though transparency remains an issue.

Techlash Continues: Technology's trustworthiness decreased (-6 points net), exacerbated by social media's low trust (-23 points net). The industry needs clearer leadership focus and greater transparency to rebuild trust.

Trust In Government: The COVID-19 Effect: Government trust improved (+2 points globally), but is still considered less trustworthy than most other sectors. Public support for government actions against COVID-19 contributed to this shift.

Banking: The Long Hard Road to Trustworthiness: Banking trust rose (+8 points), driven by responsible behavior and reliable support during COVID-19. However, a trustworthiness deficit (-18 points) remains, with rebuilding necessary for further gains.

Trust In Business: Business trustworthiness remained stable, with few significant changes. Banking and pharma showed slight increases, possibly due to pandemic-related support, but factors like transparency and leadership declined.

Oil & Gas: Exceeding Low Expectations: Despite contributing to climate concerns, oil and gas trust improved (+3 points net), especially in Asian markets. Transparency and leadership were key to this improvement.

Fake News and Misinformation: Trust in media (+1 point) and social media (-23 points) remained low. Misinformation and partisan divides led to a lack of trust, while drivers included transparency and responsive behavior.

Who Do We Trust Since COVID-19?: Doctors and scientists gained trust (+9 and +2 points respectively). Public trust for most professions stabilized, though politicians and government ministers remained the least trusted.

Trust In Government: Global trustworthiness of government and public services improved, though government trust remains low. Positive pandemic-related actions may attribute to the slight increase in government trustworthiness.