2017年-数据局_毕马威：中国首席执行官2017展望蜕变与升华_20页_1mb

2017 China CEO Outlook Summary

Core Content

The 2017 China CEO Outlook report, conducted by KPMG, provides insights into the strategic priorities, growth outlook, and challenges faced by Chinese CEOs. It highlights the increasing role of technological disruption, innovation, and globalisation in shaping the future of Chinese businesses.

Main Viewpoints

1. Growth Outlook

• Confidence in Global Growth: 54% of China CEOs are confident about the global economy's growth prospects, compared to 69% of global peers. Most are neutral or cautious rather than negative.
• Confidence in Own Companies: 90% of China CEOs are confident in their company's growth prospects, which is more optimistic than their global counterparts.
• Growth Projections: Two-thirds of China CEOs expect top-line growth of 2% or more over the next three years, while 97% plan to increase headcount in the next year.

2. Innovation and Transformation

• Top Growth Initiatives:
  • Focusing on innovation (including new products, services, and business models)
  • Increasing penetration in existing markets
  • Penetrating new verticals
• Technological Disruption as a Driver:
  • 80% of China CEOs expect major disruption in their industries due to technological innovation.
  • 75% view this disruption as an opportunity rather than a threat.
  • 70% of China CEOs aim to disrupt their sectors proactively.
• Investment in Disruptive Technologies:
  • China CEOs plan to invest heavily in data analytics, IoT, cognitive automation, AI, blockchain, and robotic process automation.
  • This level of investment is higher than that of global peers.
• Challenges with Innovation:
  • 64% believe innovation will lead the transformation of business models.
  • Over half of China CEOs feel their companies are struggling to keep pace with technological disruption.
  • "Emerging technology risk" is the top concern, followed closely by "cybersecurity risk."
  • 86% of China CEOs consider cybersecurity investment as an opportunity for innovation and new revenue streams, compared to 70% of global peers.

3. Globalisation and Overseas Investment

• Optimism About Globalisation:
  • 72% of China CEOs are optimistic about the pace of globalisation, higher than the 63% of global peers.
• Geopolitical Concerns:
  • Over half of China CEOs feel the geopolitical environment has a greater impact on their organisations than in recent years.
  • 62% attach high priority to increasing market penetration in existing markets.
• Outbound Investment:
  • 12% of China CEOs view expanding into new geographical markets as a high priority.
  • 63% consider it somewhat of a priority, meaning three-quarters remain positive about overseas expansion.
• Strategic Focus on Global Markets:
  • China CEOs are more interested in international markets than in their domestic economies.
  • Top overseas markets: Australia, Germany, and the UK.
  • Top regions for investment: Asia-Pacific, Central and South America, and Central Asia.
• Role of Initiatives:
  • The "Belt and Road" Initiative and "International Production Capacity Cooperation" are key drivers for Chinese companies' global expansion.

Key Information

• Survey Scope:
  • 1,261 CEOs from 10 core countries (including China).
  • 125 of these CEOs are from China-headquartered companies.
• Strategic Priorities:
  • Technological disruption, innovation, and globalisation are central to China CEOs' strategies.
  • Cybersecurity is a critical area of focus, with significant investment expected.
• Regulatory Impact:
  • The introduction of the Cybersecurity Law in China has heightened awareness of data protection and security.
  • Regulatory-induced transformation is a major driver for many Chinese CEOs.
• Leadership Insights:
  • Benny Liu (Chairman, KPMG China): Emphasises the need for innovation and transformation to remain competitive.
  • Egidio Zarrella (Head of Clients & Innovation, KPMG China): Highlights the importance of innovation in driving growth and competitiveness.
  • Jacky Zou (Senior Partner, KPMG China): Notes the role of regulatory changes in shaping the transformation trajectory.
  • Vaughn Barber (Global Chair, KPMG Global China Practice): Discusses the impact of globalisation and the need for proactive adaptation.
  • Andrew Weir (Senior Partner, KPMG China): Points out the significance of the "Belt and Road" Initiative in supporting global expansion.
  • William Gong (Senior Partner, KPMG China): Stresses the importance of preparation and understanding local factors when investing abroad.
  • Ronald Sze (Senior Partner, KPMG China): Highlights the growth potential of the Greater Bay Area and Shenzhen in the tech sector.
  • Honson To (Chairman, KPMG China): Advocates for globalisation and inclusive growth benefits.

Conclusion

The report underscores that Chinese CEOs are optimistic about growth and are actively pursuing innovation and transformation to maintain competitiveness. While they are aware of the challenges posed by technological disruption and geopolitical uncertainty, they remain committed to global expansion and the adoption of new technologies. The Belt and Road Initiative and other policy-driven strategies are playing a crucial role in shaping their global ambitions.