2021-11-22-港交所-知乎2021Q3财报_10页_272kb

报告摘要

User Growth: Average monthly active users (MAUs) increased by 40.1% year-over-year to 101.2 million.
Membership Growth: Average monthly paying members grew by 109.9% year-over-year to 5.5 million.
Revenue: Total revenues reached RMB823.5 million, a 115.1% increase from the same quarter in 2020; gross profit was RMB424.8 million, up 93.0% year-over-year.
Advertising Revenue: Grew 38.9% to RMB321.1 million due to user expansion.
Content-Commerce Revenues: Expanded five times year-over-year to RMB278.4 million.
Net Loss: The company reported a net loss of RMB269.8 million, while adjusted net loss was RMB112.4 million based on non-GAAP measures.

Growth Factors: User base and monetization strategies, including content upgrades, drove revenue increases. Selling, R&D, and admin expenses rose due to investments in content and technical infrastructure.
Outlook: For Q4 2021, Zhihu expects revenues between RMB1.01 billion and RMB1.03 billion.