2023-07-21-WineGB-2022-2023年葡萄酒行业报告_12页_1mb

Industry Report Summary 2022-2023: WineGB

Overview

• English and Welsh wine producers are workers in a growing agricultural sector with predicted 50% employment growth by 2025 (totaling 8,300 new jobs). This data helps identify industry opportunities, risks, and emerging trends.
• WineGB provides comprehensive data covering over 90% of English and Welsh wine production.

Vineyards & Wineries

• Total active vineyard hectares in Britain: 3,230 (82% of total hectarage)
• Average yield per hectare: 4.8 tonnes
• Non-productive vines: 600ha

Planting in Detail

• Top grape varieties planted (by region):
  • Chardonnay, Pinot Noir, Pinot Meunier (dominate plantings, ~70% of total)
  • Hybrids (PiWis), Bacchus, Rondo
• Top counties: Kent (highest), East Sussex
• All regions have Bacchus in top 5.

Production in Detail

• 2022 production: 12.2 million bottles (h highest annual increase)
• Sparkling vs Still: 8.3m (Sparkling) vs 3.9m (Still)
• 82% produced from winery-owned grapes

Growth Projections

• Vineyard hectares to reach 7,600ha by 2032 (Central Scenario)
• Production to reach 25-29 million bottles by 2032
• Potential 20m bottles/year from existing vineyards by 2028

Sales & Distribution

• Top style: Sparkling (8.3m bottles)
• Main channels: Direct-to-consumer (30%) and Off-trade (including national accounts)
• Exports represent 7% of sales
• Industry survey captured 91% of producers, largest 25 account for ~83% of sales

Wine Tourism

• Income averages 24% of revenue for producers
• Visitor numbers increased 17% YoY; projected >20% growth in the next 5 years
• Micro/small producers rely most on direct sales and cellar door presence

Sustainability

• 19 members, 625ha certified through Sustainable Wines of Great Britain Scheme
• Total industry employment: ~2,300 FTE plus 8,300 part-time/seasonal jobs

Key Trends

• Significant growth in hybrid grape varieties
• Consumers demand environmentally friendly, locally produced wines