2017年大数据高管调查报告（英文版）_14页_925kb

2017 NewVantage Partners Big Data Executive Survey Summary

Core Content

The 2017 NewVantage Partners Big Data Executive Survey is the fifth edition of a survey targeting senior executives from Fortune 1000 companies and industry leaders. The survey focuses on the business impact of Big Data, asking executives about measurable results, cultural challenges, investment levels, and future disruptive capabilities.

Main Findings

1. Measurable Business Results from Big Data Investments

• 48.4% of executives report that their firms have realized measurable benefits from Big Data initiatives.
• 80.7% of executives characterize their Big Data investments as successful.
• 21% of executives believe that Big Data has been disruptive or transformational for their firm.
• Only 1.6% of executives see their Big Data efforts as a failure.

2. Cultural Challenges to Adoption

• 52.5% of executives report that cultural impediments are a major barrier to achieving full business adoption of Big Data.
• The most common cultural challenges include:
  • Insufficient organizational alignment (42.6%)
  • Lack of middle management adoption and understanding (41.0%)
  • Business resistance or lack of understanding (41.0%)
  • Lack of a coherent data strategy (29.5%)
  • Technology resistance or lack of understanding (27.9%)

3. Focus on Innovation and Cost Reduction

Firms are prioritizing the following initiatives:

• Establishing a data-driven culture (69.4% started)
• Creating new avenues for innovation and disruption (64.5% started)
• Accelerating the deployment of new capabilities and services (64.5% started)
• Launching new product and service offerings (62.9% started)
• Monetizing Big Data through increased revenues (54.8% started)
• Transforming and repositioning their business (51.6% started)

Cost reduction is also a key focus:

• 72.6% of executives are seeking to reduce expenses through operational cost efficiencies.
• 49.2% report successful results from cost reduction efforts.

4. Chief Data Officer (CDO) Role and Evolution

• 55.9% of firms have appointed a Chief Data Officer.
• 56% see the CDO role as defensive, primarily focused on regulatory and compliance demands.
• 48.3% believe the CDO's primary role should be to drive innovation and build a data culture.
• 41.4% think the CDO should manage and leverage data as an enterprise asset.
• Only 6.9% believe that regulatory compliance should be the main focus of the CDO.
• 3.4% think the CDO role is unnecessary or redundant.

5. Ideal Reporting Structure for the CDO

• 53.4% of executives believe the CDO should report to the CEO or COO.
• 15.6% think the CDO should report to the CIO, despite the CIO's title including "information."

6. Fear of Disruption in the Coming Decade

• 46.6% of executives believe their firm may be at risk of major disruption in the next decade.
• Executives envision a future where "change is coming fast" and firms must "transform or die".

7. Disruptive Capabilities Expected to Impact Firms

The following disruptive capabilities are seen as having the greatest impact on firms over the next decade:

• Artificial Intelligence and Machine Learning (44.3%)
• Digital technologies (26.2%)
• Cloud computing (8.2%)
• Blockchain (4.9%)
• Fin Tech solutions (11.5%)

Most firms have already started deploying these capabilities:

• Cloud computing (85.2% started)
• Digital technologies (78.7% started)
• Artificial Intelligence and Machine Learning (68.9% started)

8. Investment Levels in Big Data

• 37.2% of firms have invested more than $100 million in Big Data over the past five years.
• 6.5% have invested over $1 billion.
• The total estimated investment in Big Data during the past five years is distributed as follows:
  • > $1B: 6.5%
  • $500M - $999M: 4.8%
  • $100M - $499M: 25.9%
  • $50M - $99M: 6.5%
  • < $50M: 45.2%
  • Not Available: 11.1%

Key Information

• The survey highlights that Big Data is not a passing trend but a persistent and evolving challenge for large organizations.
• Cultural alignment, middle management adoption, and coherent data strategy are critical to achieving the full business value of Big Data.
• The Chief Data Officer is becoming a more important leadership role, with a shift from defensive to offensive in its function.
• Executives are prepared for disruption and are actively looking to innovate and adapt to the changing landscape.
• The most significant disruptive capabilities are Artificial Intelligence, Digital technologies, and Cloud computing, with Blockchain and Fin Tech also being seen as important.

Conclusion

The 2017 survey underscores that while Big Data is prevalent and generating measurable benefits, cultural and strategic challenges remain significant barriers to full adoption. As the landscape evolves, the Chief Data Officer is expected to play a more strategic and innovative role, and firms are bracing for a decade of disruption driven by emerging technologies.