NVP-2017年大数据高管调查报告（英文）-2017-16页

2017 Big Data Executive Survey Summary by NewVantage Partners

Core Content Overview

The 2017 Big Data Executive Survey by NewVantage Partners highlights the current state and future expectations of Big Data adoption among leading corporate executives. The survey includes responses from 50 Fortune 1000 or industry-leading firms, with a focus on the business impact of Big Data initiatives.

Main Findings

Big Data Success and Business Impact

• Measurable Results: 48.4% of executives report measurable benefits from Big Data investments, and 80.7% characterize their investments as successful.
• Disruptive Potential: 21% of executives say Big Data has been disruptive or transformational for their firm.
• Low Failure Rate: Only 1.6% of respondents deemed their Big Data initiatives a failure.
• Cost Reduction: 72.6% of firms are seeking to reduce expenses through operational cost efficiencies, with 49.2% reporting successful results.

Disruptive Capabilities Expected

• Artificial Intelligence and Machine Learning: 88.5% of firms believe these technologies will impact their business, with 68.9% already deploying them.
• Digital Technologies: 75.4% of firms expect digital technologies (mobile, social media, IoT) to have an impact, with 78.7% already implementing them.
• Cloud Computing: 65.6% of firms expect cloud computing to have an impact, with 85.2% already using it.
• Blockchain: 62.3% of firms anticipate impact from blockchain, with 37.7% having started implementation.
• FinTech Solutions: 57.4% of firms expect FinTech to impact their business, with 45.9% already using it.

Cultural and Organizational Challenges

• Cultural Barriers: 52.5% of executives report cultural impediments as a major barrier to Big Data adoption.
• Organizational Alignment: 42.6% cite insufficient alignment as a key issue.
• Middle Management Resistance: 41.0% of executives note lack of middle management adoption and understanding.
• Lack of Coherent Strategy: 29.5% report a lack of a coherent data strategy as an obstacle.
• Data Governance: 21.3% of executives identify a lack of data governance policies and practices as a hindrance.

Data-Driven Culture

• Aspirational Goal: 85.5% of firms aspire to be data-driven, but only 37.1% have achieved success in this area.
• Initiatives: 69.4% of firms have started initiatives to create a data-driven culture, with only 27.9% reporting success.

Role of the Chief Data Officer (CDO)

• Appointment: 55.9% of firms have appointed a CDO, up from 54.0% in 2016.
• Current Role: Most executives (56%) see the CDO role as primarily defensive, focused on regulatory compliance.
• Future Role: 48.3% expect the CDO to lead innovation and build a data culture, while 41.4% see the role as managing data as an enterprise asset.
• Reporting Structure: 53.4% of executives believe the CDO should report to the CEO or COO, with only 15.6% suggesting the CIO.

Key Insights

Business Value Realization

• Despite the high level of investment in Big Data, the ability to measure tangible business benefits remains a challenge for many firms.
• The majority of executives are optimistic about the potential of Big Data to generate value, particularly in the context of innovation and transformation.

Industry Trends

• Financial services is the most represented industry in the survey (75.8%), indicating its leadership in Big Data investment and adoption.
• The survey reflects a growing emphasis on the role of Big Data in driving innovation, reducing costs, and repositioning businesses for the future.

Future Outlook

• Executives are increasingly aware of the disruptive potential of technologies such as AI, digital transformation, and cloud computing.
• 46.6% of executives believe their firms are at risk of major disruption in the next decade, with a strong focus on adapting quickly to stay competitive.

Conclusion

The 2017 Big Data Executive Survey by NewVantage Partners underscores the growing importance of Big Data in corporate strategy and the challenges associated with its full adoption. While many firms have realized business benefits, cultural and organizational resistance remains a significant hurdle. The evolving role of the Chief Data Officer reflects the increasing strategic value of data and the need for leadership in driving innovation and transformation. As the landscape of disruptive technologies continues to evolve, the ability to adapt and harness data effectively will be crucial for sustained success.