2017年大数据高管调查报告_16页

2017 NVP Big Data Executive Survey Summary

Core Content

The 2017 NewVantage Partners Big Data Executive Survey is the fifth in a series of surveys aimed at understanding the business impact of Big Data among Fortune 1000 executives. The survey highlights the growing adoption and investment in Big Data, while also identifying persistent challenges in organizational and cultural change.

Main Findings

Big Data Business Impact

• Majority of firms have realized measurable benefits from Big Data investments, with 48.4% reporting such results.
• 80.7% of executives consider their Big Data investments as successful, and 21% view them as disruptive or transformative.
• Only 1.6% of respondents labeled their Big Data efforts as failures, indicating a generally positive outlook.
• Big Data is seen as a key enabler for innovation, cost reduction, and new revenue streams.

Cultural Challenges

• Despite success, cultural barriers remain a significant obstacle to full adoption.
• 52.5% of executives report organizational impediments such as lack of alignment, resistance from middle management, and lack of a coherent data strategy.
• Establishing a data-driven culture is still aspirational, with only 27.9% reporting success.
• Data governance is considered critically important by 52.5%, with 21.3% citing lack of governance policies as a barrier.

Big Data Initiatives

• The most successful initiative is cost reduction through operational efficiencies, with 49.2% reporting results.
• Creating new avenues for innovation and disruption has a 68.7% success rate.
• Accelerating the deployment of new capabilities and services and launching new products and services also show strong engagement, though lower success rates.
• Monetizing Big Data and transforming business for the future are also key initiatives, though with lower success rates.

Chief Data Officer (CDO) Role

• 55.9% of firms have appointed a CDO, a significant increase from previous years.
• Currently, the CDO role is seen as defensive, with 56% focusing on regulatory compliance.
• However, 48.3% believe the CDO should drive innovation and establish a data culture, and 41.4% see the role as managing data as an enterprise asset.
• The CDO is expected to report to CEOs or COOs (53.4%), not the CIO, despite the CIO title.

Disruptive Technologies

• Artificial Intelligence and Machine Learning are seen as the most impactful disruptive technologies, with 44.3% of executives identifying them as such.
• Digital technologies (26.2%), Cloud computing (8.2%), Blockchain (4.9%), and FinTech solutions (11.5%) are also expected to have a significant impact.
• 88.5% of executives believe that AI and machine learning will impact their firms, and 78.7% have already started deploying them.

Key Information

• Survey Scope: 50 Fortune 1000 or industry-leading firms participated.
• Investment Levels:
  • 37.2% of firms invested more than $100M in Big Data over the past five years.
  • 6.5% invested over $1B.
• Success Rates:
  • 49.2% of firms reported successful cost reduction.
  • 68.7% of firms reported success in innovation and disruption.
• Future Disruption:
  • 46.6% of executives believe their firms are at risk of major disruption in the next decade.
  • 69% of firms have already started using cognitive technologies.
• Industry Representation:
  • 75.8% of respondents are from Financial Services.
  • 9.7% from Healthcare | Life Sciences and Media | Entertainment.
  • 4.8% from Additional Industries.

Summary of Key Trends

• Big Data is prevalent and generating business value.
• Cultural and organizational change is still a major challenge.
• Cost reduction is the most successful initiative.
• Innovation and disruption are high priorities.
• CDO role is evolving from a defensive to an offensive leadership function.
• Artificial Intelligence and Digital Technologies are expected to be the most disruptive in the coming decade.

Conclusion

While Big Data is seen as a valuable asset, its full potential is yet to be realized due to cultural and organizational resistance. The CDO is becoming a critical leadership role in driving innovation and data culture, and cognitive technologies are expected to play a major role in the future of business. The survey emphasizes the need for strategic alignment, coherent data strategies, and effective data governance to fully harness the benefits of Big Data.