尼尔森-2019年年中音乐报告（英文）31页_10mb

Nielsen Music Mid-Year 2019 Summary

Core Content

The 2019 Nielsen Music Mid-Year Report provides an in-depth analysis of the music industry's performance from January 4 to June 20, 2019. It highlights key trends, artist performances, and consumption data across various genres and platforms.

Main Trends and Insights

On-Demand Streaming

• The first half of 2019 recorded a 6-month record of over 507 billion on-demand streams.
• Ariana Grande, Billie Eilish, BTS, Lil Nas X, and Bad Bunny were among the top contributors to this milestone.
• Trap and Mumble Rap remained the most popular music trend, surpassing Contemporary Rhythmic Pop in consumption.
• Billie Eilish and Ariana Grande stood out for their unique styles and moods, bucking the Mumble Rap trend.

Vinyl Sales

• Vinyl LP sales increased by 9.6% year-to-date, reaching 7.7 million units.
• Record Store Day 2019 saw a record 827,000 vinyl albums sold, with 633,000 sold at independent stores.
• Exclusive pressings of Grateful Dead, Bob Dylan, Green Day, Greta Van Fleet, and Pink Floyd drove significant vinyl sales.

Music and Media Exposure

• Songs and albums featured in films, TV shows, and award ceremonies saw increased consumption.
• "Shallow" by Lady Gaga and Bradley Cooper gained traction after winning the Best Original Song at the 2019 Oscars.
• Elton John's catalog saw an 84% increase in consumption following the release of the biopic "Rocket Man".
• "Baby Shark" became a surprise hit, accumulating 395 million on-demand video streams and spending 20 weeks on the Billboard Hot 100.

Streaming Exclusivity and Catalog Sales

• Streaming exclusivity had a significant impact on consumption. For example, Beyoncé's Lemonade re-entered the Billboard 200 after being made available on Spotify and Apple Music.
• Post Malone's "Sunflower" saw a 17% lift in consumption due to the "Spider-Man: Into the Spider-Verse" film.
• Nipsey Hussle's catalog experienced a 2,776% spike following his murder on March 31, with his album "Victory Lap" re-entering the Billboard 200 at No. 2.

Emerging Platforms

• TikTok emerged as a powerful platform for breaking new songs, with "Sweet But Psycho" by Ava Max and "Slow Dancing in the Dark" by Joji achieving significant streams.
• "Old Town Road" by Lil Nas X became the most-consumed song of 2019, with 1.3 billion on-demand streams.

Key Data Highlights

Top Artists by Album Equivalent Consumption

1. Ariana Grande - 2,270,000
2. Billie Eilish - 2,021,000
3. BTS - 979,000
4. Taylor Swift - 916,000
5. Ed Sheeran - 807,000

Top Albums

1. Ariana Grande - "thank u, next" - 1,553,000
2. Billie Eilish - "When We All Fall Asleep, Where Do We Go?" - 1,304,000
3. Lady Gaga & Bradley Cooper - "A Star Is Born Soundtrack" - 889,000
4. Jonas Brothers - "Happiness Begins" - 663,000
5. Various Artists - "The Greatest Showman Soundtrack" - 511,000

Top Songs

1. Ariana Grande - "7 Rings" - 3,596,000
2. Halsey - "Without Me" - 2,682,000
3. Ariana Grande - "thank u, next" - 2,033,000
4. Lady Gaga & Bradley Cooper - "Shallow" - 2,020,000
5. Ariana Grande - "Break Up With Your Girlfriend" - 1,906,000

Top Radio Songs (by Airplay Audience)

1. Halsey - "Without Me" - 2,147,406,000
2. benny blanco, Halsey & Khalid - "Eastside" - 1,803,927,000
3. Sam Smith & Normani - "Dancing With A Stranger" - 1,528,954,000
4. Maroon 5 - "Girls Like You" - 1,455,520,000
5. Ariana Grande - "7 Rings" - 1,435,132,000

Genre Breakdown

Pop

• Top Artists: Ariana Grande, Billie Eilish, BTS, Taylor Swift, Ed Sheeran
• Top Albums: "thank u, next", "When We All Fall Asleep, Where Do We Go?", "A Star Is Born Soundtrack", "Happiness Begins", "The Greatest Showman Soundtrack"
• Top Songs: "7 Rings", "Without Me", "thank u, next", "Shallow", "Break Up With Your Girlfriend"

Rock

• Top Artists: Queen, Imagine Dragons, Beatles, Panic! At the Disco, Twenty One Pilots
• Top Albums: "Bohemian Rhapsody Soundtrack", "Greatest Hits 1", "Evolve", "Pray for the Wicked", "Diamonds"
• Top Songs: "High Hopes", "Bohemian Rhapsody", "Natural", "Believer", "Thunder"

R&B/Hip-Hop

• Top Artists: Drake, Post Malone, Khalid, Juice WRLD, Future
• Top Albums: "Free Spirit", "Hoodie Szn", "Beerbongs & Bentley", "Scorpion", "Death Race for Love"
• Top Songs: "Old Town Road", "Sunflower", "Wow.", "Middle Child", "Going Bad"

Country

• Top Artists: Luke Combs, Florida Georgia Line, Thomas Rhett, Jason Aldean, Chris Stapleton
• Top Albums: "This One's for You", "Dan + Shay", "Traveller", "Can't Say I Ain't Country", "Golden Hour"
• Top Songs: "Beautiful Crazy", "Tequila", "Meant to Be", "Speechless", "Whiskey Glasses"

Latin

• Top Artists: Bad Bunny, Ozuna, Maluma, Daddy Yankee, Romeo Santos
• Top Albums: "X 100PRE", "Aura", "Odisea", "Vida", "Real Hasta La Muerte"
• Top Songs: "Mia", "Taki Taki", "Con Calma", "Ella Quiere Beber", "Secreto"

Additional Notes

• Total Album Equivalent Consumption for 2019 was 319.1M, up 20.1% from 2018.
• Current vs. Catalog Share showed a +8.4% for current and +20.2% for catalog.
• Streaming windows are beginning to close, with exclusive releases driving initial consumption but not sustaining long-term popularity.
• Nielsen Music adapted new weighting for consumption units in 2018 to ensure accurate comparisons with 2019 data.