2017美国年终音乐报告（英文版）_33页-31mb

Nielsen Music 2017 Year-End Report Summary

Core Content

The Nielsen Music Year-End Report for 2017 highlights the evolving landscape of the U.S. music industry, emphasizing the continued dominance of streaming, the rise of R&B/Hip-Hop as the most consuming genre, and the impact of major events and collaborations on music consumption. The report also provides insights into live music, vinyl sales, and notable performances and chart-topping songs.

Main Points

• Streaming Dominance: Streaming remained the top music consumption platform in 2017, with a year-over-year increase of 58.7% in On-Demand Audio streams. The industry saw an overall consumption growth of 12.5%.
• R&B/Hip-Hop Breakthrough: For the first time in history, R&B/Hip-Hop became the most dominant genre in the U.S., with nine of the top 10 most-consuming songs coming from this genre. Artists like Migos, Post Malone, and Cardi B made significant impacts.
• Latin Music Success: "Despacito" by Luis Fonsi & Daddy Yankee, along with its remix featuring Justin Bieber, became the year's top Latin hit. The song also had a significant impact on the broader music charts.
• Ed Sheeran's Chart Dominance: "Shape Of You" broke records, spending the most weeks in the Hot 100's Top 10 (33 weeks) and reaching the second most weeks at No. 1 on the Adult Contemporary chart (24 weeks).
• Vinyl Sales Growth: Vinyl records experienced sales growth for the 12th consecutive year, with 14.3 million units sold in 2017. The Beatles' "Sgt. Pepper's Lonely Hearts Club Band" was the top-selling vinyl album of the year.
• Cassette Sales Increase: Cassette tape sales increased by 35% compared to 2016, reaching 174,000 units sold, the highest since 2012.
• Collaborations and Crossovers: Collaborations played a significant role in chart success. Justin Bieber and Selena Gomez achieved multiple hits through features, while artists like Beyoncé and Nicki Minaj helped Latin and R&B/Hip-Hop songs cross over into mainstream.
• Live Music Trends: Live music remained a major part of the music experience, with 50% of U.S. music spend going toward live events. Millennials (18-34) and Hispanics were the most active in attending live events.
• Notable Artists and Albums: The report highlights top artists and albums across genres, including Ed Sheeran's Divide, Taylor Swift's Reputation, and Sam Hunt's Body Like A Back Road.

Key Information

Streaming Growth

• On-Demand Audio Streams: Increased by 58.7% year over year.
• On-Demand Video Streams: Grew by 26.2% in 2017.
• Streaming Dominance: Continued to outpace other platforms, including downloads, as the primary source of music consumption.

Genre Highlights

• R&B/Hip-Hop: Became the most dominant genre in the U.S. for the first time, with nine of the top 10 most-consuming songs from this genre.
• Pop: Ed Sheeran and Taylor Swift led the genre, with Sheeran's "Shape Of You" and Swift's Reputation as top-performing titles.
• Country: Sam Hunt's "Body Like A Back Road" was a major hit, contributing to the genre's growth and crossover appeal.
• Rock: Metallica and Imagine Dragons were top performers, with songs like "Believer" and "Feel It Still" gaining significant traction.
• Latin: "Despacito" and "Mi Gente" were the most consumed Latin songs, with the former spending 35 weeks at No. 1 on the Hot Latin Songs chart.

Notable Songs

• Top 5 Songs:
  1. Ed Sheeran - "Shape Of You" (5,815,000 on-demand streams)
  2. Bruno Mars - "That's What I Like" (4,308,000 on-demand streams)
  3. James Arthur - "Say You Won't Let Go" (2,894,000 on-demand streams)
  4. Ed Sheeran - "Perfect" (2,804,000 on-demand streams)
  5. Julia Michaels - "Issues" (2,774,000 on-demand streams)

Top Albums

• Top 5 Albums:
  1. Ed Sheeran - Divide (2,764,000 total consumption)
  2. Taylor Swift - Reputation (2,336,000 total consumption)
  3. Maroon 5 - Red Pill Blues (781,000 total consumption)
  4. P!nk - Beautiful Trauma (776,000 total consumption)
  5. Sam Smith - The Thrill Of It All (729,000 total consumption)

Top Artists

• Top 5 Genre Artists:
  1. Drake (4,830,000 total consumption)
  2. Kendrick Lamar (3,668,000 total consumption)
  3. Future (2,648,000 total consumption)
  4. Bruno Mars (2,266,000 total consumption)
  5. The Weeknd (2,221,000 total consumption)

Live Music Insights

• Live Attendance: 50% of U.S. music spend was directed towards live events, with concerts being the most popular.
• Demographics: Millennials (18-34) and Hispanics were most likely to attend live music events.
• Festival Highlights:
  • SXSW: Solange Knowles' surprise set was the most interactive.
  • Coachella: Future's set, featuring surprise appearances by Drake, Migos, and Ty Dolla $ign, generated significant social buzz.
  • Lolla: Chance The Rapper's performance drew the highest online chatter and one of the largest crowds in the festival's history.

Vinyl and Physical Sales

• Vinyl LP Sales: 14.3 million units sold in 2017, marking the 12th consecutive year of growth.
• Top Vinyl Seller: The Beatles' Sgt. Pepper's Lonely Hearts Club Band sold 72,000 units.
• Cassette Sales: Increased by 35% to 174,000 units, the highest since 2012.

Special Events and Social Impact

• Grammy Awards: Generated 26.7 million social interactions, with Adele's "Hello" and tribute to George Michael being the most shared moments.
• Super Bowl LI: Lady Gaga's halftime performance boosted her music sales and led to a 856% increase in the consumption of "Million Reasons" in the week following the event.

Other Highlights

• Prince's Catalog: Spent 4.7 million on-demand audio streams in the first two days of its wide release.
• One Direction: All five members produced top 40 hits in 2017, showcasing the continued influence of the group.
• Breakthrough Artists: Migos, Post Malone, and Cardi B achieved first-time No. 1 Hot 100 singles, while Portugal. The Man's "Feel It Still" was a breakout hit.

Conclusion

2017 was a transformative year for the music industry, marked by the continued rise of streaming, the emergence of new artists, and the success of genre crossovers. Nielsen Music's report highlights the industry's dynamic nature, with insights into consumption trends, artist performance, and the growing importance of live music and physical formats like vinyl. The year also saw significant social media engagement, driven by major events and collaborations, underscoring the evolving role of digital platforms in shaping music culture.