2018美国年中音乐报告（英文版）-3mb

Nielsen Music Mid-Year 2018 Summary

Core Content

The Nielsen Music Mid-Year Report for 2018 highlights the evolving landscape of the music industry, emphasizing the growth of streaming services, the resilience of physical album sales, and the impact of major events and artist performances. It also showcases the top artists, albums, and songs across various genres, along with key insights from the data.

Main Trends and Insights

Streaming Dominance

• On-Demand Streams: The first half of 2018 recorded a six-month record of over 400 billion on-demand streams, driven by artists such as Drake, Post Malone, J. Cole, and Cardi B.
• R&B/Hip-Hop Growth: This genre accounted for 31% of total album equivalent consumption, extending its lead over Rock, which had previously been the most consumed genre.
• Streaming vs. Catalog: Catalog sales (over 18 months) made up 60.8% of total album equivalent consumption, while current sales accounted for 39.2%. Catalog sales outpaced current sales in all categories, with the largest increase in Overall On-Demand Streams (YOY growth of 49.3%).

Daily Streaming Patterns

• On-Demand Audio: Peaks on Fridays, with a significant drop in volume over the weekend.
• On-Demand Video: Most popular on Saturdays.
• Sunday is the least active day for both formats.

Revenue and Consumption

• Total Album Equivalent Consumption increased by 18.4% to 360 million units, surpassing the 2017 record.
• Album Sales declined by 18% to 69 million units.
• Digital Track Sales dropped by 27% to 223 million units.
• Vinyl Sales: Showed 19% YTD growth, now making up over 18% of all physical album sales.

Key Events and Highlights

Record Store Day

• Independent retailers sold 799,000 albums during the first half of 2018, the highest non-holiday sales total since 2005.
• Vinyl LPs saw a 427% increase in sales during Record Store Week 2018.
• Bruce Springsteen's Greatest Hits was the top-selling album, followed by David Bowie's Welcome to the Blackout (Live London '78) and Neil Young's Roxy: Tonight's the Night Live.

Grammy Impact

• Bruno Mars' 24K Magic saw a 157% increase in album equivalent consumption the week following the 60th Grammy Awards.
• The album's single "Finesse (Remix)" with Cardi B generated 37.1 million on-demand streams.

Streaming Surge

• The combined growth of on-demand audio and video streaming was 42%, helping offset declines in traditional album and song sales.
• Drake's "God's Plan" and "Nice For What" spent 18 weeks at No. 1 on the Hot 100, with 1.12 billion and 484 million on-demand streams, respectively.

Kanye West's G.O.O.D. Music

• Released a new album every Friday in May and June, with ye accumulating 345,000 album equivalent consumption units.
• Other notable albums from the label included Pusha T, Kids See Ghosts, Nas, and Teyana Taylor, each achieving strong first-week performances.

Music Industry Milestones

• Camila Cabello achieved her first No. 1 on the Hot 100 with "Havana" and first-week album sales of 119,000 units.
• Ed Sheeran's "Perfect" was the top song with 2.7 million on-demand streams and 2.86 billion airplay audience.

Music Collaborations and Events

• Justin Timberlake's "Man Of The Woods" album was supported by the Pepsi Super Bowl LII Halftime Show, which attracted 103.4 million live U.S. viewers.
• Donna Summer's "State Of Independence" saw a 12,000% surge in streams following claims by Quincy Jones that it was "stolen" by Michael Jackson.

In Memoriam

• Avicii's death led to a 718% increase in streams for "Wake Me Up" and a 1,965% increase in downloads.
• Scott Hutchison's passing led to a 2,100% lift in Frightened Rabbit's album sales and a 676% bump in audio streams.
• Doyle O’Riordan's death resulted in an 11,094% growth in The Cranberries' catalog sales.

Top Performers by Genre

Pop

• Top Artist: Ed Sheeran
• Top Album: Divide
• Top Song: Perfect
• Top Radio Song: Perfect

Rock

• Top Artist: Imagine Dragons
• Top Album: Evolve
• Top Song: Thunder
• Top Radio Song: Feel It Still

R&B/Hip-Hop

• Top Artist: Post Malone
• Top Album: beerbongs & bentleys
• Top Song: God's Plan
• Top Radio Song: God's Plan

Country

• Top Artist: Jason Aldean
• Top Album: Rearview Town
• Top Song: Heaven
• Top Radio Song: Most People Are Good

Latin

• Top Artist: Ozuna
• Top Album: Odisea
• Top Song: Despacito
• Top Radio Song: Mi Gente

Conclusion

The mid-year report highlights the continued dominance of streaming, the resurgence of vinyl, and the influence of major events on music consumption. It also emphasizes the growing presence of R&B/Hip-Hop, the impact of artist collaborations, and the strong performances of top artists and songs. Nielsen Music continues to provide essential data and insights for industry stakeholders, helping them navigate the dynamic music market.