尼尔森-2018年年中音乐报告（英文）-2018.7-32页-3mb

Nielsen Music Mid-Year 2018 Summary

Introduction

The Nielsen Music Mid-Year Report highlights the music industry's growth trends and key insights from the first half of 2018. Despite declines in traditional album and song sales, the industry continues to thrive due to the rise of streaming and the resilience of physical album sales, particularly vinyl.

Core Industry Highlights

• Streaming Dominance: On-demand streams reached a record 400 billion in the first half of 2018, driven by top artists like Drake, Post Malone, J. Cole, and Cardi B.
• R&B/Hip-Hop Growth: This genre led in consumption, accounting for 31% of total album equivalent volume and increasing its lead over Rock by 8.1%.
• Record Store Day Success: Independent retailers saw record sales, with vinyl LPs increasing by 427% during the event, and the highest non-holiday sales since 2005.
• Vinyl Resilience: Vinyl sales rose 19% year-to-date, now comprising over 18% of all physical album sales.
• Pandora Integration: Pandora is fully integrated into Music Connect, enhancing data tracking and customization for subscribers.

Key Trends and Data

Album Equivalent Consumption (AEC)

• Total AEC: Increased by 18.4% to 360 million units, up from 304 million in the same period in 2017.
• On-Demand Audio/Video Streams: Combined growth of 42% contributed significantly to AEC.
• Catalog vs. Current Sales:
  • Current Sales: 39.2% of total AEC (down 18.9% YoY).
  • Catalog Sales: 60.8% of total AEC (down 18.1% YoY).

Daily Streaming Patterns

• On-Demand Audio: Highest streaming activity on Friday.
• On-Demand Video: Peak on Saturday.
• Sunday: Lowest streaming day for both formats.

Top Mid-Year Moments

Grammy Gains

• Bruno Mars' 24K Magic: Surged by 157% in album equivalent consumption after the Grammy Awards.
• "Finesse (Remix)" with Cardi B: Recorded 37.1 million on-demand streams.

Kanye West's G.O.O.D. Music

• Released new albums every Friday in May and June.
• ye (Kanye West's album) reached 345,000 album equivalent units.
• Other successful releases: Kids See Ghosts, Nas, and Teyana Taylor.

XXXTentacion's Legacy

• ? was the 12th most consumed album in 2018.
• Posthumous sales surged by 1,603%, with "Sad!" becoming his best-selling song.

Top Artists and Albums by Genre

Pop

• Top Artists: Ed Sheeran, Justin Timberlake, Taylor Swift, Bruno Mars, Camila Cabello.
• Top Albums: Divide (Ed Sheeran), Man Of The Woods (Justin Timberlake), Reputation (Taylor Swift), 24K Magic (Bruno Mars), Camila (Camila Cabello).
• Top Songs: "Perfect" (Ed Sheeran), "Meant To Be" (Bebe Rexha & Florida Georgia Line), "Havana" (Camila Cabello), "The Middle" (Zedd, Maren Morris, Grey), "Perfect" (Billboard Hot 100).
• Top Radio Songs: "Perfect" (Ed Sheeran), "Meant To Be", "Finesse", "Havana", "The Middle".

Rock

• Top Artists: Imagine Dragons, Beatles, Metallica, Panic! At The Disco, Fall Out Boy.
• Top Albums: Evolve (Imagine Dragons), Come Tomorrow (Dave Matthews Band), Mania (Fall Out Boy), Pray For the Wicked (Panic! At The Disco), Diamonds (Elton John).
• Top Songs: "Thunder" (Imagine Dragons), "Believer", "Whatever It Takes", "Feel It Still" (Portugal. The Man), "Zombie" (Bad Wolves).
• Top Radio Songs: "Feel It Still", "Thunder", "Whatever It Takes", "Believer", "Sit Next To Me" (Foster The People).

R&B/Hip-Hop

• Top Artists: Post Malone, Drake, Migos, J. Cole, XXTentacion.
• Top Albums: beerbongs & bentleys (Post Malone), Invasion of Privacy (Cardi B), Culture II (Migos), KOD (J. Cole), Stoney (Post Malone).
• Top Songs: "God's Plan" (Drake), "Psycho" (Post Malone), "Nice For What" (Drake), "Look Alive" (BlocBoy JB), "Rockstar" (Post Malone).
• Top Radio Songs: "God's Plan", "Pray For Me", "Let You Down", "Him & I", "Rockstar".

Country

• Top Artists: Jason Aldean, Chris Stapleton, Luke Bryan, Keith Urban, Thomas Rhett.
• Top Albums: Rearview Town (Jason Aldean), Kane Brown (Kane Brown), This One's For You (Luke Combs), Traveller (Chris Stapleton), Life Changes (Thomas Rhett).
• Top Songs: "Heaven" (Kane Brown), "You Make It Easy" (Jason Aldean), "Marry Me" (Thomas Rhett), "Tequila" (Dan + Shay), "What Ifs" (Kane Brown).
• Top Radio Songs: "Most People Are Good" (Luke Bryan), "Heaven", "Singles You Up" (Jordan Davis), "You Make It Easy", "Marry Me".

Latin

• Top Artists: Ozuna, J Balvin, Bad Bunny, Maluma, Romeo Santos.
• Top Albums: Odisea (Ozuna), Vibras (J Balvin), F.A.M.E. (Maluma), Golden (Romeo Santos), El Dorado (Shakira).
• Top Songs: "Despacito" (Luis Fonsi & Daddy Yankee), "Mi Gente" (J Balvin), "Dura" (Daddy Yankee), "X (Equis)" (Nicky Jam x J Balvin), "El Farsante" (Ozuna).
• Top Radio Songs: "Mi Gente", "Dura", "Despacito", "Corazón" (Maluma), "Échame La Culpa" (Luis Fonsi & Demi Lovato).

2018 In Memoriam

• Avicii: His death led to a resurgence in consumption, with "Wake Me Up" climbing back into the top 40.
• Dolores O'Riordan (The Cranberries): Catalog sales surged 11,094% the day after her passing.
• Scott Hutchison (Frightened Rabbit): Album sales increased 2,100%, with audio streams up 676%.
• XXXTentacion: Posthumous sales of his album increased 1,603%, with "Sad!" becoming his best-selling song.

Conclusion

The first half of 2018 saw a significant shift in music consumption, with streaming leading the charge and vinyl showing resilience. Artists like Drake and Post Malone dominated the charts, while Record Store Day and the legacy of late artists contributed to notable sales spikes. Nielsen Music continues to provide comprehensive insights and tools for industry professionals to navigate this evolving landscape.