尼尔森-2018美国年中音乐报告（英文版）-2018.7-32页-3mb

Nielsen Music Mid-Year 2018 Report Summary

Core Content

The Nielsen Music Mid-Year Report for 2018 highlights the ongoing transformation of the music industry, emphasizing the rise of streaming and the continued relevance of physical sales. The report provides data and insights on consumption trends, artist performance, and the impact of events on sales.

Main Points

• Streaming Growth: The first half of 2018 saw a record-breaking 400 billion on-demand streams, driven by artists like Drake, Post Malone, J. Cole, and Cardi B. This surge in streaming has significantly impacted radio play, with R&B/Hip-Hop accounting for 6 of the 20 most-played songs.

• Vinyl Resilience: Physical album sales, particularly vinyl, are showing signs of recovery. Vinyl LP sales increased by 19% year-to-date, and Record Store Day 2018 saw the highest non-holiday sales since 2005, with 799,000 albums sold at independent retailers.

• Data Integration: Nielsen Music has fully integrated Pandora into its Music Connect platform, providing more detailed data on Streaming Programmed and Streaming On-Demand metrics.

• Chart Adjustments: Paid-subscription tiers now carry more weight in Nielsen Music's calculations, which will be reflected in Billboard charts. Daily building charts are also available in the Music Connect Mobile app.

• Genre Trends: R&B/Hip-Hop continues to dominate as the most consumed genre, with 31% of total album equivalent consumption. This is a 8.1% lead over Rock, which was previously the leading genre.

Key Information

Total Album Equivalent Consumption

• 2018: 360 million units (up 18.4% from 2017)
• 2017: 304 million units
• Streaming Contribution: On-demand audio and video streams grew by 42%, contributing significantly to the overall consumption.

Album Sales

• 2018: 69 million units (down 18% from 2017)
• 2017: 82 million units
• Catalog Sales: Catalog sales accounted for 60.8% of total consumption, up from 61.0% in 2017.

Digital Sales

• 2018: 223 million units (down 27% from 2017)
• 2017: 305 million units
• Catalog Sales: Catalog sales made up 61.5% of digital consumption in 2018.

Physical Sales

• 2018: 41.0% of total consumption
• 2017: 41.5% of total consumption
• Catalog Sales: Catalog sales accounted for 59.0% of physical consumption in 2018.

Digital Track Sales

• 2018: Down 31.2% from 2017
• 2017: 306 million units
• Catalog Sales: Catalog sales made up 61.5% of digital track consumption.

Highlights by Genre

Pop

• Top Artists: Ed Sheeran, Justin Timberlake, Taylor Swift, Bruno Mars, Camila Cabello
• Top Songs: "Perfect" (Ed Sheeran), "Meant To Be" (Bebe Rexha & Florida Georgia Line), "The Middle" (Zedd, Maren Morris, & Grey), "Mine" (Bazzi), "Havana" (Camila Cabello)
• Top Radio Songs: "Perfect" (Ed Sheeran), "Meant To Be", "Finesse" (Bruno Mars & Cardi B), "Havana", "The Middle"

Rock

• Top Artists: Imagine Dragons, Beatles, Metallica, Panic! At The Disco, Fall Out Boy
• Top Songs: "Thunder" (Imagine Dragons), "Believer", "Whatever It Takes", "Feel It Still" (Portugal. The Man), "Zombie" (Bad Wolves)
• Top Radio Songs: "Feel It Still", "Thunder", "Whatever It Takes", "Believer", "Sit Next To Me" (Foster The People)

R&B/Hip-Hop

• Top Artists: Post Malone, Drake, Migos, J. Cole, XXTentacion
• Top Songs: "God's Plan" (Drake), "Psycho" (Post Malone & Ty Dolla $ign), "Nice For What" (Drake), "Look Alive" (BlocBoy JB & Drake), "Rockstar" (Post Malone & 21 Savage)
• Top Radio Songs: "God's Plan", "Pray For Me" (The Weeknd & Kendrick Lamar), "Let You Down" (NF), "Him & I" (G-Eazy & Halsey), "Rockstar"

Country

• Top Artists: Jason Aldean, Chris Stapleton, Luke Bryan, Keith Urban, Thomas Rhett
• Top Songs: "Heaven" (Kane Brown), "You Make It Easy" (Jason Aldean), "Marry Me" (Thomas Rhett), "Tequila" (Dan + Shay), "What Ifs" (Kane Brown & Lauren Alaina)
• Top Radio Songs: "Most People Are Good" (Luke Bryan), "Heaven", "Singles You Up" (Jordan Davis), "You Make It Easy", "Marry Me"

Latin

• Top Artists: Ozuna, J Balvin, Bad Bunny, Maluma, Romeo Santos
• Top Songs: "Despacito" (Luis Fonsi & Daddy Yankee), "Mi Gente" (J Balvin & Willy William), "Dura" (Daddy Yankee), "X (Equis)" (Nicky Jam x J Balvin), "El Farsante" (Ozuna)
• Top Radio Songs: "Mi Gente", "Dura", "Despacito", "Corazón" (Maluma), "Échame La Culpa" (Luis Fonsi & Demi Lovato)

Notable Events and Artists

• Bruno Mars: His album "24K Magic" saw a 157% increase in album equivalent consumption following the Grammy Awards, with "Finesse (Remix)" achieving 37.1 million on-demand streams.
• Kanye West: His G.O.O.D. Music label released albums every Friday, with "ye" leading in consumption.
• XXXTentacion: His album "?" debuted at No. 1 on the Billboard 200, and sales surged after his death.
• Avicii: His death led to a significant resurgence in "Wake Me Up" streams and sales.
• Doyle O’Riordan (The Cranberries): His passing led to an 11,094% increase in catalog sales.
• Scott Hutchison (Frightened Rabbit): His death led to a 2,100% increase in album sales and a 676% rise in audio streams.
• Record Store Day: Achieved record sales, with vinyl LPs increasing by 427% compared to the previous week.

Conclusion

The music industry in 2018 is characterized by a strong growth in streaming, a resilient physical album market, and the continued dominance of R&B/Hip-Hop. Nielsen Music's report provides valuable insights into the evolving landscape, highlighting key artists and events that shaped the first half of the year.