2019-09-06_DTZ戴德梁行_Fourth_Quarter_2016_Hospitality_Market_Snapshot_1页_339kb

报告摘要

Georgia Hospitality Industry Summary - Q4 2016

Core Content

The hospitality industry in Georgia experienced significant growth in 2016, with the lodging sector showing a full-year growth of nearly 20%, resulting in over 57,000 new beds added to the market. This growth was largely driven by an increase in international tourist arrivals, which rose by 19% to 2.7 million in 2016 compared to 2.3 million in 2015. The winter season in Q4 2016 was particularly notable due to the early opening of ski resorts in Gudauri and Goderdzi, and the launch of two new resorts in December 2016: Tetnuldi in Svaneti and Kokhta-Mitarbi in Bakuriani.

Main Points

Industry Growth: The hospitality industry in Georgia saw a significant acceleration in 2016, with lodging facilities growing by almost 20%.
International Tourist Inflow: International visitors were the main driver of the market, with their numbers increasing substantially in Q4 2016.
Ski Season Development: The ski season started early in 2016, with resorts in Gudauri and Goderdzi opening on December 10th and 17th, respectively. Two new resorts were launched in December, contributing to the market's appeal.
Supply Constraints in Tbilisi: Despite overall growth, the supply side in Tbilisi was subdued due to economic uncertainty, particularly the depreciation of the Georgian Lari. Major projects like Rixos and Sheraton Tbilisi were postponed to 2017.
Investment Pipeline: December 2016 saw several investment announcements, including a $50 million Hilton management agreement with Granat LLC for a 206-room hotel in Tbilisi launching in 2019. Rezidor Hotel Group also announced plans for Radisson Red, targeting millennials. AHG plans to introduce its 5-star hotel brand, “Aviator,” in Tbilisi in the upcoming year. Adjara Hospitality Group aims to expand its Rooms Hotel chain in Batumi in 2017. GRDC is investing $10 million in a 600-apartment complex set to launch by Q4 2017.

Key Information

International Visitors: Overnight stays by international tourists accounted for 37% of total international visitors in Q4 2016.
Market Indicators:
- ADR (Average Daily Rate): Continued to rise, although the growth rate may slow.
- Occupancy: Slightly declined in Q1 2017 due to seasonal demand fluctuations.
- Supply: Expected to improve in 2017 with a number of pipeline projects coming online.
- Demand: Strengthened due to increased international visitor numbers.