2023年健康和营养的未来报告-英文-38页_3mb

报告摘要

Higher Focus on Health: 70% of consumers say health has become more important in the last few years (86% in China, 88% in Kenya). This includes greater attention to physical and mental wellness, with 74% linking them.
Demand for Supportive Products: 83% consume products that support mental health; 43% seek immunity-boosting items (especially in Africa). Natural/organic options are preferred.
Health Behavior Changes: 66% pay more attention to eating habits, focusing on reducing sugar, eating more fruit, and homemade food. Exercise and hydration are also key.

Mental Health Rise: Mental health is now seen as important as physical health (74%).
Sugar Reduction: Consumers prioritize lowering sugar intake, influenced by health, regulations, and reformulation.
Personalization: Brands are tailoring products (e.g., by age or medical conditions) for specific needs like weight loss or sports nutrition.
Plant-Based Shift: Motivation for plant-based diets is "healthy first" (56%) ahead of sustainability (34%) or animal welfare (28%).
Climate-Conscious Eating: 70% believe environmental issues impact health; half think healthy products must not harm the planet.

New Food Innovations:
- Alternative proteins: Plant-based, fermentation-derived, cultivated meat, and insect-based solutions.
- De-sugared beverages, upcycled foods, and vertical farming.
- Digital/personalized nutrition driven by data eliminates one-size-fits-all models.
Sustainability Focus:
- 54% believe changing diets can improve the world; reducing food waste is critical (38% cite it).
- Packaging sustainability: Recyclability and renewable/recycled materials are key.

Mental Wellness is Key: Consumers seek food/beverage products supporting mental well-being.
The Sugar-Free Era: Sugar reduction is the #1 health priority, defined by consumer choices and industry reformulation.
Transformation via Taste: Taste, affordability, and health claims must align for acceptance of new foods (cost parity expected soon).
Mental = Physical: Over half see mental health as equally important as physical wellness, supporting integrated health products.
Hearty Health: Wellness is the $1.5 trillion market growing at ~5-10% annually, dominated by North America.
Environment Meets Health: 70% say healthy products shouldn't harm the environment; climate change directly impacts health perception.
Data-Driven Personalization: Brands using data to create personalized solutions for narrow consumer groups.
Flexible Flexitarians: Sustainability ranks below health for most consumers, flexibility is key.
Wealth Watch and Trade-offs: Consumers face affordability vs. health trade-offs (46% save by cutting food out, but only 17% sacrifice health options).
Tested New Concepts: Worldwide consumer testing confirms de-sugared juice (61% consider), plant-based next-gen (32%, high in Asia), and upcycled food (60%) as most accepted.

Global survey (5,000+ respondents) and expert interviews validate trends.
Concepts tested across ten countries to understand relevance and consumer preferences.