2025-02-12-莱坊-Poznań_city_attractiveness_and_office_market_Q4_2024_8页_914kb

报告摘要

Poznań

City Attractiveness

Population: ~538,400 (2023), forecast ~503,800 (2030).
Growth: 1st place in dynamically developing cities category (CEEBSS Summit & Awards 2024).
Investment: 1st place in ABSL ranking (cooperation with local investor), numerous real estate promotion initiatives and incentives available.
Quality of Life: 1st place in Polish cities for quality of life; recognized as a "Culinary Capital of Poland" and among Europe's top smart cities.
Economy & Labour: Strong GDP growth (11%) and high employment rate (1.0% unemployment). Employer branding and startup support programs are prominent.

Office Market (Q4 2024)

Existing Stock: 676,000 sq m, representing 5% of Poland's total office space.
Vacancy Rate: 13.4%, slightly lower than regional averages.
Asking Rents: 16 EUR/sqm/month for new properties. Projects under construction include the AND2 building, the largest office project in Poznań set to open in early 2026.
Demand: 67,000 sq m leased, with 56% new constructions, indicating an active market.
Trends: Notable increase in service charges and fit-out budgets, with Coworking operators driving significant expansion plans.

HR Perspective

Industry: Focus on logistics, production, and warehouse sectors. Increasing automation and technology roles.
Salary Trends: Steady growth across Poland; Qualified personnel are in high demand.
Recruitment Challenges: Shortage of skilled labour and difficulty attracting talent, especially in logistics, manufacturing, and technical fields.
Automation and Future Role: Demand for experts in logistics data analysts, automation engineers, and robotics specialists due to ongoing digitalization. Incentives include training programs and hybrid work models.

Summary

Poznań stands out in Poland for its favorable investment climate, robust economic growth, and high quality of life. The city is actively promoting both business and residential prosperity through innovation, transportation improvements, and incentives. Despite challenges in recruitment and operational adjustments, Poznań’s strategic direction supports meaningful growth and positions it as a key market in the Central and Eastern European region.

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