2021-11-09-莱坊-Poznań_city_attractiveness_and_office_market_2021_5页_1mb

Summary of Poznań's Investment and Office Market (2021)

Core Content

Poznań is a highly attractive city for investment in the Central and Eastern European region, recognized for its business-friendly environment, quality of life, and dynamic development. The city consistently ranks well in various business and investment rankings, demonstrating its appeal to both local and international investors. Poznań's office market is experiencing steady growth, with a focus on modern infrastructure, sustainable development, and a skilled workforce.

Main Points

Investment Attractiveness

• Rankings:

  • 3rd place in the ABSL ranking of locations for doing business (2021).
  • City of the Year in a ranking by EuropaProperty magazine (2021).
  • 2nd place in the Emerging Europe Business Friendly City Perception Index (2021).
  • Most dynamically developing city in Poland according to CEE Business Services Summit&Awards (2021).
  • 2nd place in the ranking of Polish cities with the greatest investment potential (2021).

• Investment Incentives:

  • Financial support: Scholarship programs for students entering the workforce.
  • Non-financial support: Project Manager assigned to each investment, assistance in recruitment, and support during investment preparation and implementation.

Quality of Life

• Rankings:

  • 4th place in the Sustainable Development Ranking.
  • 7th place in the TOP10 best European cities for remote work.
  • 8th place in the "fDi Strategy" category for medium-sized cities (2020/21).
  • 9th place in "Business friendliness" for medium-sized cities.
  • 3rd place in the Ranking of Local Governments Most Dynamically Developing Entrepreneurship.
  • Awards: "Municipality for 5!" and "Golden Municipality for 5!".

• Initiatives:

  • Attracting new inhabitants: Open city strategy with infrastructure development, city centre renovation, housing, green spaces, and cultural promotion.
  • Creating attractive jobs: Poznań is home to advanced service centres with companies like GSK, McKinsey, Franklin Templeton, and Capgemini.
  • Mobility: Car and scooter-sharing programs.
  • Project Centre (Andersia Silver): Infrastructure modernisation and traffic reduction in the city centre.
  • Openness: Campaigns promoting diversity, tolerance, and respect, especially towards Ukrainian migrants.
  • Smart City: Emphasis on innovation, technology, and education support for startups and creative entrepreneurship.

Office Market Overview

• Total Office Stock (End of 2021): Over 620,000 sq m.
• New Supply (2021): 37,500 sq m, with the Nowy Rynek D project (36,000 sq m) being a major contributor.
• Supply Under Construction (End of 2021): 79,400 sq m, with Andersia Silver (40,000 sq m) set for completion in Q2 2023.
• Vacancy Rate (End of 2021): 12.7%, down 0.3 pp. from 2020.
• Take-Up Volume (2021): 73,500 sq m, up 16% from 2020.
• Lease Transactions:
  • Renewals: 53% of total.
  • New contracts: 40% (including 48% pre-lets).
  • Expansions: 7% of total.

Lease Terms

• Service Charge: PLN 15-18 per sq m per month.
• Rent-Free Months: 5-8 months.
• Fit-Out Budget: EUR 250-500 per sq m.
• Key Tenants:
  • Business Link in Nowy Rynek E.
  • Regus in the new supply.

Major Office Concentration Areas

Poznań Compared to Major Regional Cities

• Poznań is one of the smaller-scale office markets in Poland, ranking 4th in size among regional markets.
• The city's office market is being systematically leased, with new projects expected to be completed in 2023, strengthening its position in the regional market.

New Supply and Vacancy Rate (2021)

• Take-Up Volume: 73,500 sq m.
• Supply Under Construction by Completion Year:
  • Q2 2023: Andersia Silver (40,000 sq m).
  • Nowy Rynek E (26,000 sq m), set for completion in Q2 2023.

Salary Information

• Average Salaries (2021):
  • Specialist (Gross): PLN 6,692.86.
  • FP&A Specialists:
    • Junior: PLN 8,000.
    • Specialist: PLN 14,000-15,000.
  • Customer Service Specialists:
    • English only: PLN 7,000-9,000.
    • Western European languages: PLN 9,000-10,000.
    • Niche languages (Chinese, Arabic, Hebrew): PLN 11,000-12,000.
  • Managers: PLN 17,000-25,000.

Contact Information

• Knight Frank Poland:

  • Commercial Agency - Office: L-REP Janusz Garstka, T-REP Monika Sultdecka-Karas.
  • Property Management: Izabela Miazgowska.
  • Valuation & Advisory: Grzegorz Chmielak.
  • Compliance: Magdalena Oksanska.
  • Research: Elżbieta Czerpak.
  • Capital Markets: Krzysztof Cipiur.
  • Project Management: Urszula Łuszpińska.
  • Contact in Poland: +225965050, www.knightfrank.com.pl.
  • Contact in Katowice: Iwona Kalaga, Izabela Miazgowska, Grzegorz Chmielak.

• Investor Relations Department, Poznań:

  • Address: ul. Za Bramkaj 1, 61-842 Poznań.
  • Phone: (+48) 618785428.
  • Email: investor@um.poznan.pl.
  • Website: www.poznan.pl.

• Michael Page:

  • Website: www.michaelpage.pl.
  • Email: contact@michaelpage.pl.

Additional Information

• Fitch Rating: A- (Stable Outlook).
• Population (2021): 532,000.
• Population Forecast (2030): 503,806.
• GDP Growth (2018): 4%.
• GDP per Capita (2018): PLN 108,264.
• Number of Students: 105,000.
• Number of Graduates: 25,000.
• Number of Universities: 24.
• Airport Distance: 7 km.
• Airport Passengers (2021): 1,055,162.
• BSS Sector Centres: 124.
• BSS Sector Employed: 24,000.

Conclusion

Poznań offers a compelling mix of investment opportunities, a strong and growing office market, and a high quality of life. With its strategic initiatives, diverse workforce, and modern infrastructure, it continues to attract businesses and residents alike, positioning itself as a key player in the Central and Eastern European market.