2021-11-09-莱坊-Wrocław_city_attractiveness_and_office_market_2021_8页_5mb

报告摘要

Wrocław City Attractiveness Analysis

Wrocław, second largest regional office market in Poland (after Kraków), has shown:

City Profile: 289 sq km, population ~642,000 (proj. 611k by 2030), GDP growth ~8.7%, high GDP per capita, low unemployment (2.5% as of Aug 2021).
Investment Appeal:
- Ranked 1st in several key Poland/central Europe business service rankings (e.g., Business Services centres, Global Cities of the Future, Return on Investment, FDI Strategy for Medium/Small cities, runner-up for FDI Strategy overall).
- Has projects like the "Development of Real estate tax exemption for low-emission economy".
- Well-regarded for its skilled workforce (universities).
Quality of Life:
- Consistently ranked (e.g., 100th by Mercer, 88th in Cities in Motion Index 2020).
- Strong Green Spaces initiative (83% of citizens live within 300m of green areas in 2020).
- Significant public transport, cycling, and pedestrian infrastructure investment (#TORYwolucja program).
- Smart City implementation. Over 435 km bike paths.
Office Market:
- 1.25 million sq m stock, 16.7% vacancy rate.
- Approximately 135,000 sq m new supply projected for 2022.
- Active take-up market in 2021 (~21,800 sq m) dominated by new contracts.
- Leading developers: MidPoint71, Infinity, Centrum Południe II, Quorum Office Park.
- Citiescape priorities: Wrocław Centre, Southern Business Axis, Western Business District, Subcentral Zone.
- Particularly attractive for BPO/SSC centres due to large university base.
Economic Trends:
- High demand observed in functions like FP&A, Customer Service, Accounting/Tax Reporting.
- Salary ranges vary by role and language proficiency (FP&A: Specialist PLN 11k-16k; Manager PLN 17k-25k; Customer Service Specialist: PLN 7k-9k for English, 9k-10k for EU langs., 11k-12k for niche langs.).