2023-02-14-莱坊-Poznań_city_attractiveness_and_office_market_Q4_2022_8页_3mb

Summary of Poznań City Analysis

City Overview

Poznań is a rapidly developing city in Poland, with a population of 546,900 and a GDP growth rate of 11% in 2019. The unemployment rate is 1% (November 2022). The city has a strong focus on innovation, quality of life, and sustainability.

Economic Indicators

• Population: Approximately 546,900 (forecasted 503,800 by 2030).
• GDP Growth: 11% (2019).
• Unemployment Rate: 1% (November 2022).

Investment Attractiveness

• Poznań ranks #1 in Poland for being the most dynamically developing city, based on CEE Business Services Summit&Awards 2021.
• It is ranked #1 in office space attractiveness by EuropaProperty magazine and #1 for investor government support by Future of Emerging Europe Summit and Awards 2022.
• Investment incentives include a scholarship program for students preparing for work in Poznań, employer branding initiatives, and support for sectors like IT.

Quality of Life

• Rankings: #1 in transport and infrastructure in Poland, #3 overall quality of life in Poland, and the only Polish city in the Forbes ranking of top European cities for living, investing, and working.
• Initiatives focus on ecology, mobility (green transport), smart city development, and openness (e.g., "My Poznań 36.6" campaign promoting respect and diversity).

Office Market

• Stock: Existing office stock at the end of Q4 2022 was 623,100 sq m.
• Vacancy Rate: 10.5% in Q4 2022.
• Rents: Asking rents ranged from €10.00 to €16.00/sqm/month.
• New Supply: Development projects under construction include Andersia Silver (40,000 sq m, 2025) and Nowy Rynek E (28,500 sq m, Q2 2023). Total new supply in 2022 was 46,600 sq m.
• Trends: Low demand in 2022 due to economic pressures, high service charges, and limited new supply. Office market in concentration areas like the city center has moderate vacancy.

HR and Labor Market

• Trends: Emphasis on flexibility (remote/hybrid work preferred by 59% of employees), personalized benefits, and employee satisfaction (e.g., flexibility benefits up to 88% of respondents).
• Desired Roles: HR Expert (€12,000–€18,000 gross), Head of Learning & Development (€14,000–€18,000 gross), and Head of HR and Payroll (€13,000–€24,000 gross) are in high demand.

Overall Position

Poznań is a leading investment destination in Central and Eastern Europe, positioned for sustainable growth with strong support from entities like Knight Frank and Michael Page.