品牌价值-2025年世界上最有价值的足球俱乐部_朗日足球俱乐部（英）-2025_53页_14mb

Summary of "Football 50 2025"

Core Content

This report by Brand Finance presents the valuation and brand strength analysis of the world's top 50 football club brands for 2025. It highlights the financial significance of football club brands, their ability to drive revenue, and the strategic importance of brand management in the sports industry. The report also explores the performance of clubs in different regions, including Brazil and China, and provides insights into the evolving landscape of football branding.

Main Points

Global Football Club Brand Valuation

• The total value of the world's top 50 football club brands is EUR21.9 billion, a 5.5% increase from 2024.
• Real Madrid CF is the most valuable football club brand at EUR1.9 billion, up 14% year-on-year.
• FC Barcelona ranks second with EUR1.7 billion, up 11%, marking the first time since 2021 that Spanish clubs occupy the top two spots.
• Manchester City FC drops to third place with a 11% decline in brand value to EUR1.4 billion.
• Liverpool FC ranks fourth with EUR1.4 billion, up 2%.
• Paris Saint-Germain (PSG) enters the top five, with a 13% increase in brand value to EUR1.4 billion.
• FC Bayern Munich is sixth at EUR1.3 billion, up 1%.
• Manchester United FC is seventh at EUR1.2 billion, down 11%.
• Arsenal FC is eighth at EUR1.2 billion, up 21%.
• Chelsea FC is ninth at EUR1.0 billion, up 15%.
• Tottenham Hotspur FC is tenth at EUR0.8 billion, down 8%.

Brand Strength Index (BSI)

• Real Madrid CF is the strongest brand with a BSI of 94.9 (AAA+ rating).
• FC Barcelona ranks second with a BSI of 94.2 (AAA+ rating).
• Manchester United FC is third with a BSI of 93.1 (AAA+ rating).
• Arsenal FC and Liverpool FC both rank fourth with a BSI of 92.8 (AAA+ rating).
• FC Bayern Munich is sixth with a BSI of 92.3 (AAA+ rating).
• Chelsea FC is seventh with a BSI of 90.1 (AAA+ rating).
• Manchester City FC is eighth with a BSI of 88.2 (AAA+ rating).
• Borussia Dortmund is ninth with a BSI of 86.2.
• Paris Saint-Germain is tenth with a BSI of 85.4.

Regional Analysis

Premier League

• The Premier League is the most commercially successful and valuable league globally, with a combined brand value of EUR8.2 billion.
• The top ten Premier League clubs account for 37% of the total brand value of the top 50 clubs.
• Manchester United FC has the strongest away BSI (91.5) and the largest international fanbase.

LALIGA (Spain)

• Real Madrid and FC Barcelona dominate the Spanish market, together accounting for 70% of the total brand value in LALIGA (EUR5.2 billion).
• Real Madrid has a domestic BSI of 97.0, the highest in its home market.

Bundesliga (Germany)

• FC Bayern Munich has a brand value of EUR1.3 billion and remains the strongest German football brand.
• It is the second most followed club internationally, with 32% of Bundesliga followers outside Germany following Bayern.

Brazil

• Flamengo leads the Brazilian rankings with a brand value of USD121 million, up 21%, and is ranked 44th globally.
• Corinthians has seen a 50% increase in brand value to USD73 million.
• Botafogo has a 96% increase in brand value to USD24 million.
• Sports betting companies have heavily invested in Brazilian football, with all 20 Série A clubs having sponsorship deals with betting firms.
• This sector generated over USD175 million in revenue from main shirt sponsors alone.
• However, proposed legislation targeting gambling-related advertising may reduce annual sponsorship income by USD310 million (R$1.6 billion).

China

• Chinese football is at a critical juncture, with challenges and opportunities coexisting.
• Traditional clubs like Shandong Taishan, Shanghai Shenhua, and Beijing Guoan show strong brand resilience, supported by loyal fan bases.
• Chengdu Rongcheng is a notable emerging force, with a brand value of USD53.1 million and a distinctive home stadium atmosphere.
• The report emphasizes the importance of emotional connections with local communities in building brand loyalty in China.

Key Insights

• A strong brand is essential for football clubs to sustain revenue, attract talent, and maintain global relevance.
• Clubs that successfully balance brand management with financial strategies are more likely to thrive in a competitive environment.
• The Premier League remains the most commercially valuable league, with a diverse set of clubs contributing significantly to the global brand value.
• PSG's historic treble in 2024/25 marked a strategic shift towards a team-focused approach and youth development.
• The rise of sports betting in Brazil has transformed the football sponsorship landscape, but potential restrictions could have a major financial impact.
• Chinese football clubs, especially traditional ones, have strong brand foundations rooted in history and local culture, while new clubs are capitalizing on community engagement to grow their brand presence.