深度报告-2025-08-25-品牌价值-品牌价值年世界上最有价值的足球俱乐部-朗日足球俱乐部（英）页_54页_12mb

Brand Finance Football 50 2025: Key Highlights

1. Introduction

Brand Finance, established in 1996, bridges marketing and finance by quantifying brand value through rigorous methodologies. The report assesses the top 50 most valuable football clubs globally, emphasizing the role of strong brands in driving revenue through sponsorships, merchandising, and fan engagement.

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2. 2025 Market Overview

• Growth: Total brand value of the top 50 football clubs reached €21.9 billion, a 5.5% increase from 2024.
• Premier League Dominance: Clubs from the Premier League account for 37% of the top 50 brands, with a combined value of €9.0 billion.
• Regional Analysis:
  • Europe: Spain (40.9% of top 50 brands) and Germany (15.7%) lead in brand valuation.
  • Americas: Mexico and Brazil are emerging markets, with clubs like Flamengo (Brazil) and Club América (Mexico) gaining traction.
  • Asia: Japan and India show strong fan engagement, with J.League setting records for stadium attendance (12.5 million).

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3. Top 10 Most Valuable Football Clubs, 2025

Rank	Club	Country	Brand Value (EUR bn)	Change (%)	BSI Score
1	Real Madrid CF	Spain	1.921	+14.0%	94.9/100
2	FC Barcelona	Spain	1.713	+11.1%	94.2/100
3	Manchester City FC	England	1.438	-10.7%	88.2/100
4	Liverpool FC	England	1.403	+1.7%	92.8/100
5	Paris Saint-Germain	France	1.361	+12.7%	85.4/100
6	FC Bayern Munich	Germany	1.252	+1.2%	92.3/100
7	Manchester United	England	1.246	-10.9%	90.1/100
8	Arsenal FC	England	1.201	+20.6%	87.8/100 (*)
9	Tottenham Hotspur	England	0.798	-8.1%	73.0/100

(* Note: While the report assigns Arsenal FC a BSI score of 92.8, the table above reflects their position based on net changes. )

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4. Key Insights on Brand Strength

• Premier League: Clubs dominate (37% of top 50 brands), reflecting the league's global reach and revenue share.
• European Leagues: Bundesliga, Serie A, and LALIGA are commercialized through high-profile sponsors like McDonald's and Nike.
• North America: MLS is growing, with Inter Miami leading US club brands (BSI 61.2), driven by high-profile signings like Messi.

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5. Emerging Trends

• NoLo Beer: Non-alcoholic beers (e.g., Budweiser 0.0%, Heineken 0.0%) are capturing a 13% market share, targeted at health-conscious consumers.

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6. Regional Breakdown

Region	Top Clubs
Brazil	Flamengo (up 21%), Palmeiras (down 12%), Corinthians (up 50%)
Saudi Arabia	Al-Hilal SFC (80.8/100) and Al-Ittihad Club (76.8/100) strong in local market
North America	Inter Miami (+13% Brand Value), Whitecaps FC (+21% Brand Strength)

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7. Challenges & Opportunities

• Gambling Sponsorship: Clubs like Newcastle United face ethical dilemmas with betting partnerships. Newcastle's 2024 FA Cup victory provided a brand-building opportunity.
• Women's Football: Investment is growing; the UEFA Women’s Euros 2025 broke attendance records, signaling future potential.
• Globalization: Clubs are diversifying revenue streams through digital platforms and youth academies.

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8. Methodology

• Brand Valuation: Based on the "Royalty Relief" method (0–5% of revenue benchmark), adjusted by Brand Strength Index (BSI) between 0–100.
• Regional Research: Surveys from 33 countries provide insights into fan engagement, merchandise pricing, and sustainability.

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9. Insights from Women's Football

• Fan Engagement: 82% of women football fans watched a match in the past year, 20% more than in men's football.
• Market Growth: By 2030, women's football is projected to reach 800 million global fans, up 40% YoY.

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10. Key Recommendations

1. Premier League Clubs: Enhance domestic engagement to counter declining brand strength.
2. South American Clubs: Leverage cultural appeal and international broadcasting to grow global reach.
3. Women's Football: Clubs should strategically invest in grassroots development and female leadership.

Brand Finance highlights that brand strength is critical for financial sustainability and competitive advantage in an evolving football economy.