品牌价值-最有价值和最强大的轮胎品牌25强的2025年度报告（英）-2025_27页_14mb

Tyre Brands 2025 Annual Report Summary

Core Content

This report presents the findings of the 2025 global tyre brand valuation, highlighting the most valuable and strongest tyre brands based on Brand Finance's analysis. It outlines key trends in the industry, including the role of sustainability, innovation, and the impact of economic and technological changes on brand performance and value.

Main Points

Brand Value Growth

• The total brand value of the world's top 25 tyre brands increased by 5% in 2025, reaching USD38.8 billion.
• Michelin remains the most valuable tyre brand for the 8th consecutive year, with a 11% increase in brand value to USD8.8 billion.
• Yokohama and Hankook show the fastest growth in brand value at 23%, while Sailun enters the top 10 for the first time with a 13% increase.
• Nokian Tyres is the fastest-growing brand in the ranking, rising six places to 18th with a 31% increase in brand value to USD343 million.

Brand Strength Analysis

• Michelin is the strongest tyre brand globally, with a Brand Strength Index (BSI) score of 92.6 out of 100.
• Goodyear ranks second in brand strength with a BSI score of 88.0.
• MRF ranks third with a BSI score of 83.5.
• The BSI score is calculated based on brand perceptions (familiarity, credibility, appeal) and customer behaviours (selection, advocacy, price acceptance).

Sustainability Trends

• Sustainability is a key focus for tyre brands, driven by regulatory pressure, investor expectations, and consumer awareness.
• Brands are adopting circular economy solutions, using recycled and renewable materials, and reducing emissions across their supply chains.
• Michelin leads in environmental and governance sustainability, supported by its Michelin in Motion strategy aiming for 100% sustainable materials by 2050.
• Kumho Tire leads in social sustainability perceptions.

Regional Insights

• The top 10 tyre brands are distributed across various regions, with Michelin, Bridgestone, and Continental Tires leading in Europe.
• Yokohama and Hankook are based in Japan and South Korea, respectively, showing strong regional performance.
• Sailun and Apollo Tyres are rising in China, with Sailun entering the top 10 for the first time.
• Goodyear is particularly strong in the US, with a BSI score of 88.0.

Key Information

• Brand Finance has been in operation since 1996 and is a chartered accounting firm regulated by the Institute of Chartered Accountants in England and Wales.
• The Brand Strength Index has been updated to include metrics based on familiarity and perceptions of functional credibility and emotional appeal.
• Brand valuation is used to quantify brand value and align marketing and finance for strategic business decisions.
• The Royalty Relief methodology is the most widely used approach in brand valuation, based on actual royalty agreements.
• Sustainability is becoming a strategic imperative, influencing brand perception, customer behaviour, and long-term value.

Methodology Overview

• Brand value is calculated using a combination of brand impact and brand strength.
• Brand Impact is derived from royalty agreements and profitability analysis.
• Brand Strength is measured through Brand Perceptions and Customer Behaviours, resulting in a BSI score.
• The BSI score is used to calculate brand value by applying it to a royalty rate.
• Forecast brand value is based on historical revenue data, equity analyst forecasts, and economic growth rates.

Summary of Top Brands

Additional Notes

• Nokian Tyres is the fastest-growing brand in the ranking, rising six places to 18th with a 31% increase in brand value.
• Michelin is also the strongest tyre brand globally, with a BSI score of 92.6.
• Goodyear has made progress in its corporate transformation and financial performance.
• Dunlop is being sold to Sumitomo Rubber Industries, and its brand value was assessed before the sale.
• The tyre industry is being reshaped by electrification and sustainability, with EV tyres becoming more specialized and expensive.
• Chinese tyre brands are gaining market share and consumer attention due to their focus on green technology and EVs.

Conclusion

The 2025 tyre brand report underscores the importance of sustainability, innovation, and brand strength in driving long-term value. While Michelin continues to lead, Nokian Tyres and Sailun show significant growth. The Brand Finance methodology provides a transparent and data-driven approach to brand valuation, helping companies align marketing and finance for sustainable growth.