2012-03-13-奥纬咨询-The_Role_of_the_Automobile_Needs_to_be_Reinvented_1页_106kb

🚗 Changing Mobility: Redefining the Automobile's Role

• Behavioral Shift: Fuel price hikes or sustainable mobility scenarios could lead 77% of some Western European and Asian respondents to alter their primary transport mode (e.g., smaller car, electric vehicle, or abandonment of car ownership). High fuel prices, combined with factors like better public transport and more traffic congestion, are key drivers of this change.

• Demographics: Younger populations (students, young adults, urbanites) are more open to abandoning car ownership entirely, with specific groups like students showing particularly high willingness to switch. High-income individuals are less likely to consider a change.

• Technology & Innovation:

  • Car sharing and flexible mobility services are becoming increasingly important.
  • Seamless integration of mobility services, using smartphones as hubs to manage multimodal trips, is gaining traction.
  • Asian megacities are likely proving grounds for new mobility options due to a young, technology-oriented population and government investment in public transport.

• Automakers' Role:

  • Developing and manufacturing cars will remain core businesses for automakers.
  • Success will depend on automakers' ability to operate flexible-use vehicle fleets and integrate cars into a broader ecosystem of mobility services.
  • While manufacturers don't need to offer every mobility service, they must position themselves as key facilitators in the mobility chain, offering vehicles tailored to the redefined role of the car in a multimodal world.

• Study Context: Results based on around 3,000 respondents in Germany, France, the UK, Shanghai, and Singapore.

(Out of scope but for clarity: The summary above is based on the provided text material and excludes the generic description of Oliver Wyman at the end.)