2023-07-03-罗兰贝格-行动并赢得胜利_可持续发展游戏_36页_5mb

The sustainability game is reshuffling consumer goods markets, driven by increasing consumer pressure and regulatory measures. Companies must integrate sustainability into their strategies to avoid revenue loss and existential risks.

• Consumer and Regulatory Pressure: Sustainability is a "hygiene factor" valued globally, with varying pressures by region and industry. Digital sentiment analysis reveals high relevance for environmental issues, especially in Western countries.
• Recommendations: Businesses should pursue holistic sustainability strategies, consider national-specific regulations, and adapt to consumer demands. Investing in transparency, innovative materials, and circular models aligns productively with trends across all sectors.

The document calls for swift industry transformation to meet evolving consumer expectations, underpinned by sustainable core strategies for long-term survival.