Laurent_Vanat-2019年全球滑雪市场报告（体育）（英文）-2019.4-222页_16mb

2019 International Report on Snow & Mountain Tourism Summary

Core Content

The 2019 International Report on Snow & Mountain Tourism is the 11th edition of an annual publication that provides a comprehensive overview of global snow and mountain tourism statistics. It serves as a reference for the ski industry, highlighting key trends, market shares, and developments across different regions.

The report includes data on ski resorts, skier visits, lift capacities, and indoor ski centres, offering insights into the global ski market and its evolution. It also features a glossary to explain technical terms related to the ski industry and a disclaimer noting that the data is based on estimates and may not be systematically verified.

Main Points

1. Global Ski Market Overview

• The global ski market experienced a positive trend in the 2017/18 season, marking the second consecutive year of growth after three years of decline.
• The report estimates 400 million skier visits worldwide, with the Alps being the largest destination, accounting for 44% of total visits.
• North America is the second largest market, contributing 21% of global skier visits.
• Asia & Pacific is a growing market, with China becoming the third largest nation in terms of national skiers.

2. Regional Breakdown

• Western Europe includes major ski destinations such as Austria, France, Italy, Liechtenstein, Slovenia, and Switzerland, which are the core of the Alpine region.
• Eastern Europe and Central Asia are emerging markets with potential for growth.
• The Americas are represented by Canada, Chile, the United States, and Mexico.
• Asia-Pacific includes Australia, China, Japan, and South Korea.
• The Middle East & Africa covers countries such as Turkey, South Africa, and others.

3. Ski Resorts and Infrastructure

• There are 2,084 ski resorts worldwide, with more than one third located in the Alps.
• 26,109 lifts are distributed globally, with the Alps having the highest number.
• Major ski resorts are concentrated in the Alps, with 80% of them located there.
• The report also highlights the growth of indoor ski centres, particularly in China, which now has the highest number of indoor ski centres in the world.

4. Skier Visits and Trends

• The total number of skier visits worldwide is estimated to be around 130 million, with Eastern Europe and Asia-Pacific showing the most promising growth.
• International skier flows are primarily concentrated within Europe, with Germany and the United Kingdom being the main outbound markets.
• Foreign skier visits account for only 12% of total skier visits, indicating that the majority of skier activity is based on domestic markets.

5. Future Trends

• The Western markets face challenges due to demographic shifts and stagnation in the middle class.
• Eastern Europe and Asia-Pacific are expected to be key growth areas, with more investment in lift infrastructure.
• China is highlighted as a major growth driver, with a significant increase in the number of indoor ski centres and potential for future development.

Key Information

• Skier visits per inhabitant and skier visits per foreign visitor are used to measure the popularity of skiing in different regions.
• Hourly lift output (skiers/hour) and Vertical Transport Metres per Hour (VTMH) are metrics used to evaluate lift capacity and efficiency.
• The report is updated annually and is now translated into Chinese since 2016, and in French in 2018.
• Laurent Vanat, the author, is an international expert in ski business and resort management, known for his work in Switzerland and for pioneering the international benchmarking of ski resorts.

Conclusion

The International Report on Snow & Mountain Tourism continues to be a valuable resource for the ski industry, offering detailed insights into market dynamics, skier demographics, and the evolution of ski infrastructure. While traditional markets in the Alps and North America remain dominant, China and Eastern Europe are emerging as key players with strong growth potential. The report emphasizes the importance of domestic markets and innovative programs to increase customer loyalty and sustain the industry's growth.