2022年国际雪山旅游报告（英文版）-Laurent_Vanat_242页_18mb

2022 International Report on Snow & Mountain Tourism Summary

Core Content

The 2022 International Report on Snow & Mountain Tourism is a comprehensive analysis of the global ski industry, focusing on key industry figures, market trends, and the impact of the pandemic on ski resort operations. It is considered a global reference for snow and mountain tourism data, compiled by Laurent Vanat, an international expert in ski business and resort management. The report includes data from 68 countries with equipped outdoor ski areas and provides insights into the evolution of the ski market, including the number of skier visits, resort capacity, and regional distribution.

Main Points

Pandemic Impact on Ski Resorts

• The 2020/21 winter season was marked by severe disruptions due to the pandemic, with many countries implementing strict lockdown measures.
• Global skier visits decreased by 37% compared to the 2019/20 shortened season, which itself had seen an 18% drop from the previous year.
• Alpine countries were hit the hardest, with a 78% decline in skier visits, as France and Italy closed all their resorts for the entire season, while Austria closed for most of it.
• China showed a 99% recovery in skier visits, returning to pre-pandemic levels or even surpassing them. This was a major highlight, with the Asia-Pacific region experiencing a 17% increase.
• United States and Russia also saw significant recoveries, with 11% and 33% increases respectively.
• Other countries such as New Zealand, Switzerland, and Japan had minimal or no decline, while Germany, the UK, and Spain saw more than 40% decreases due to lockdowns and economic factors.

Key Trends and Developments

• The pandemic accelerated changes in the ski industry, such as the adoption of advance purchases, cashless payments, and contactless access.
• Dynamic pricing and multi-resort season passes became more common, enhancing revenue predictability and customer experience.
• Ski-mo (ski touring) and cross-country skiing gained popularity, especially during the pandemic, as they offered more flexible and less crowded alternatives to traditional alpine skiing.

Global Ski Market Overview

• Alpine countries (Austria, France, Italy, Liechtenstein, Slovenia, Switzerland) dominate the global ski market, accounting for 39% of all ski resorts and 39% of all lifts.
• North America and Europe are the largest markets, with 23% and 40% of global skier visits respectively.
• The Asia-Pacific region has been growing, particularly in China, which has become a major player in the global ski market.
• Eastern Europe and Central Asia also show growth, with some countries like Romania and Russia recording their best seasons in 2020/21.

Key Figures and Definitions

Methodology

• The report compiles data from national sources and estimates where statistics are lacking or unreliable.
• 5-year averages are used for most figures to smooth out seasonal fluctuations.
• Color-coded maps and charts are included to visualize the distribution of ski resorts and skier visits across regions.
• Benchmarking is done against global standards, with the report highlighting variations in definitions across countries, but noting that they generally do not introduce significant bias.

Future Trends and Outlook

• The industry is adapting to new norms, with increased emphasis on safety, hygiene, and digital solutions.
• The 2020/21 season was a turning point, as it highlighted the resilience of the ski industry and the potential for growth in alternative snow sports.
• The report anticipates a return to normalcy and a focus on enhancing the guest experience through innovation and sustainability.

Conclusion

The 2022 International Report on Snow & Mountain Tourism provides a detailed and up-to-date analysis of the global ski market, emphasizing the resilience of the industry post-pandemic. It highlights the importance of international benchmarking and the evolving nature of the ski tourism sector, with a clear focus on the future of the industry and the role of technology and customer preferences in shaping it. The report is widely used by industry professionals, researchers, and policymakers as a key reference for understanding the dynamics of snow and mountain tourism.