2022-12-19-Laurent_Vanat-2022年国际雪山旅游报告_242页_18mb

2022 International Report on Snow & Mountain Tourism Summary

Core Content

This report provides a comprehensive overview of the global snow and mountain tourism industry, focusing on ski resort operations, visitor trends, and the impact of the pandemic on the sector. It includes data on skier visits, resort infrastructure, and regional performance across multiple countries.

Main Points

1. Overview of the Report

• Author: Laurent Vanat, an international expert in ski business and resort management.
• Scope: The report includes data from 68 countries with equipped outdoor ski areas, plus additional countries that previously had ski areas but no longer operate them.
• Edition: This is the 14th edition, published in 2022, and is recognized globally as a reference for ski industry statistics.
• Translation: The report has been translated into Chinese since 2016 and into French in 2018 for the 10th edition.

2. Pandemic Impact on Ski Resorts

• The 2020/21 winter season was heavily impacted by the pandemic, with a global decrease of 37% in skier visits compared to the 2019/20 season, which itself saw an 18% decline from the previous season.
• Alpine Countries: Experienced the most severe decline, with 78% drop in skier visits due to lockdowns and restrictions.
• China: Recorded a 99% increase in skier visits, returning to pre-pandemic levels and even surpassing them in some cases.
• Other Countries:
  • United States and Russia saw increases of 11% and 33%, respectively.
  • Japan, Norway, and the UK saw significant drops, with -9%, -13%, and -40% changes.
  • Germany, France, and Italy saw the most severe declines, with -99% in all three, as their resorts were closed for the entire season.

3. Regional Performance

• Alpine Countries: Account for 39% of all ski resorts globally and 39% of all lifts.
• North America: Features a large number of resorts and is a key market.
• Asia-Pacific: Has seen a shift in market share, with China's growing popularity offsetting Japan's decline.
• Eastern Europe and Central Asia: Showed varying levels of recovery, with some countries maintaining or slightly increasing skier visits.

4. Key Industry Figures

• Total Ski Areas: 5,764 worldwide.
• Ski Resorts (with >4 lifts): 1,945.
• Commercial Beds: Estimated at 6 million, mostly in mature markets.
• Skier Visits per Inhabitant: Varies by region, with higher ratios in more developed ski markets.

5. Future Trends

• The pandemic accelerated changes in the ski industry, such as:
  • Increased advance purchases and dynamic pricing.
  • Cashless payments and contactless access.
  • Pre-ordering food and rental information during booking.
• These changes have improved the reliability of revenue and the guest experience.

Key Information

6. Methodology

• Data is collected from various national sources and supplemented with estimates when necessary.
• Some countries lack complete or reliable data, so the report includes extrapolations based on known benchmarks.
• The report uses a 5-year average for most statistics, and the data is updated annually to improve accuracy.

7. Definitions

• Skier: One person participating in skiing, snowboarding, or other downhill activities, regardless of frequency.
• Skier Visits (or Skier-Days): Refers to the number of times a skier visits a resort, including season passes and partial visits.
• Lifts: Include aerial lifts, surface lifts, and funiculars.
• Hourly Lift Output: The number of skiers a lift can transport per hour.
• Vertical Transport Meters per Hour (VTMH): A measure of lift capacity multiplied by vertical drop.

8. Notable Trends

• China has emerged as a significant player in the global ski market, with a 99% increase in skier visits.
• Alpine Countries: Despite being the traditional leaders, they faced the most severe impact from the pandemic.
• Eastern Europe and Central Asia: Some countries, like Romania and Russia, recorded their best seasons in terms of skier visits.
• North America: Maintained relatively stable performance, with the US showing a 11% increase.

Conclusion

The 2022 International Report on Snow & Mountain Tourism highlights the resilience and adaptability of the ski industry in the face of the pandemic. It underscores the importance of international benchmarking and the ongoing evolution of the industry through technological and operational changes. The report serves as a valuable resource for stakeholders in the tourism and ski sectors, offering insights into global trends and regional performance.