IBM-2017新闻网站移动端优化情况调查报告（英文）-2017.11-20页-2mb

Mobile Web Intelligence Report - Q1 2017 Summary

Core Content

This report provides an analysis of the mobile web performance of leading news websites, along with insights into mobile device usage trends, screen resolutions, and operating system shares in Q1 2017. The data is collected and analyzed using DeviceAtlas, a device detection platform that tracks web traffic from partner websites.

Main Points

• Average Web Performance on Mobile:

  • The average loading time for mobile news websites was 10.5 seconds.
  • The average page weight was 1.35MB.
  • Five of the slowest websites loaded in 22-19 seconds.
  • Five of the heaviest websites had a page weight of 5.3-2.7MB.
  • 30% of news websites used mobile URL redirection to provide a mobile-optimized experience.

• Mobile Device Usage Trends:

  • The 5-5.1-inch screen size category became the most popular.
  • Samsung lost significant web traffic share compared to Q4 2016.
  • NFC-enabled phones generated a large portion of web traffic in developed countries (over 70%) but only 30% in emerging markets.

• Web Traffic by Screen Resolution:

  • 720x1280 was the most dominant resolution in 9 countries.
  • 750x1334 (iPhone 6, 6S, and 7) was popular in 6 countries.
  • 1080x1920 was the most popular in 4 local markets.
  • New resolutions such as 1440x2960 (Samsung Galaxy S8 and S8+) and 3840x2160 (Sony Xperia XZ Premium) emerged.

• Mobile Operating Systems (OS):

  • Android and iOS accounted for 99.6% of all smartphone sales.
  • Android dominated in several countries including India, Spain, Italy, and Germany, with over 60% of web traffic share.
  • iOS was more popular in developed countries such as Japan, Australia, the USA, Canada, and the UK.
  • Windows Phone and BlackBerry OS still had a presence, especially in emerging markets, with slight increases in some regions.

• Android Version Market Share:

  • Android Marshmallow (6-6.0.1) was the most used version in 14 countries.
  • Android Nougat (7-7.1.2) had a higher share in Sweden, USA, UK, Australia, and Canada.
  • Older versions of Android, such as 4.3 and below, still generated significant web traffic in emerging markets like Argentina, Brazil, Colombia, Egypt, and Russia.

• Top Phone Makers by Web Traffic Share:

  • Samsung was the top phone maker in South Africa, Germany, Argentina, and Italy, with over 40% of web traffic share.
  • In other countries, Apple and local brands like Xiaomi, Huawei, and LG were more prominent.
  • Apple led in Australia, Canada, Japan, Sweden, the UK, and the USA.

Key Information

Leading News Websites' Mobile Performance

• Fastest Websites:

  • welt.de (Germany): 2.1 seconds
  • rg.ru (Russia): 2.21 seconds
  • ft.com (UK): 2.94 seconds
  • smh.com.au (Australia): 2.97 seconds
  • economictimes.com (India): 4.48 seconds

• Slowest Websites:

  • lavanguardia.com (Italy): 22.38 seconds
  • ahram.org.eg (Egypt): 21.72 seconds
  • wsj.com (USA): 19.43 seconds
  • telegraph.co.uk (UK): 19.42 seconds
  • leparisien.fr (France): 19.40 seconds

• Lightest Websites:

  • repubblica.it (Italy): 0.35MB
  • jagran.com (India): 0.36MB
  • latimes.com (USA): 0.38MB
  • ft.com (UK): 0.43MB
  • chosun.com (South Korea): 0.45MB

• Heaviest Websites:

  • krone.at (Austria): 5.34MB
  • latribune.fr (France): 3.87MB
  • izvestia.ru (Russia): 3.65MB
  • asahi.com/sp (Japan): 3.50MB
  • leparisien.fr (France): 2.71MB

Cost of Accessing News Websites on Mobile

• The cost of accessing a single page of the heaviest websites (e.g., krone.at) varied across countries.
• In the USA, the estimated cost for accessing wsj.com on mobile was $0.37.
• The cost could be as high as $0.72 in Canada and Brazil for accessing krone.at.

Regional Insights

• India:
  • All four Indian websites used mobile URL redirection.
  • Average mobile load time was 7.7 seconds.
• Italy:
  • Average mobile load time was 12.2 seconds.
  • The heaviest website was krone.at with a page weight of 5.34MB.
• USA:
  • Average mobile load time was 10.4 seconds.
  • The heaviest website was krone.at with a page weight of 5.34MB.

Conclusion

The report highlights the importance of optimizing mobile web performance, as users expect faster loading times and lighter pages. While some websites performed exceptionally well, others lagged significantly, which could impact user engagement and retention. The data also reveals a shift in screen size preferences and the continued dominance of Android and iOS in the mobile OS market.