2017全球移动消费者调查_美国版（英文版）_16页_1mb

2017 Global Mobile Consumer Survey Summary (US Edition)

Core Content

The 2017 Deloitte Global Mobile Consumer Survey highlights the evolving role of mobile technology in the lives of US consumers aged 18 to 75. It reveals that mobile usage is becoming more mature and widespread, with significant changes in how consumers interact with smartphones, wearables, and other connected devices. The survey underscores the importance of performance, cost, and security in shaping consumer behavior and preferences.

Main Findings

Smartphone Adoption and Usage

• Smartphone Penetration: Reaches 82% across all age groups, with 93% among 18-24-year-olds.
• Usage Habits: The number of daily phone checks has plateaued at around 47 times per day. The youngest age group (18-24) checks their phones 86 times a day, showing the highest growth.
• Device Etiquette: Despite the plateau in usage, there is a growing awareness of device etiquette, with many consumers attempting to limit their usage.
• App Installation: The average number of apps installed is around 23, with 57% of users stating they don't need more apps.

Usage Patterns Across Activities

• Usage Timing: 89% check their phones within an hour of waking, and 81% check before sleeping.
• Device Usage in Daily Activities: Usage in typical activities like eating, watching TV, or shopping has declined or remained constant.
• Smartwatch Adoption: The oldest age group (55+) has the highest daily use of smartwatches at 75%, compared to 58% for 18-24-year-olds.

Wireless Network Preferences

• Wi-Fi vs. 4G: Consumers increasingly prefer Wi-Fi for internet access, especially due to cost concerns and data plan limits.
• 4G Performance: Wi-Fi is now perceived as faster than 4G at home, with 14% reporting 4G as "much slower."
• 5G Interest: About half of consumers think 5G is important, with the highest interest among 25-34-year-olds (64%).

Mobile Payments

• mPayments Growth: 29% of consumers made in-store mobile payments in 2017, a 50% increase from 2016.
• Barriers to Adoption: Security concerns and lack of understanding remain key obstacles.

Internet of Things (IoT)

• Consumer Interest: There is growing interest in IoT, particularly in connected car and home systems.
• Connected Car Features: Interest in navigation, traffic, and maintenance has increased significantly, with predictive maintenance valued by 41%.
• Autonomous Vehicles: Interest in autonomous vehicles has grown, but concerns about safety and trust remain high.
• Privacy and Security Concerns: Over 40% of consumers worry about IoT exposing personal data, and nearly 40% feel they are not properly informed about security risks.

Artificial Intelligence and Machine Learning

• Current Use: 68% of consumers use AI/ML features on their smartphones, such as predictive text, voice assistants, and route suggestions.
• Future Potential: More advanced AI/ML features like automated calendar entries are still in early adoption stages.

Consumer Privacy

• Data Sharing: Over 78% of consumers believe their personal data is shared with third parties.
• Willingness to Share: Consumers are more willing to share basic information (e.g., name, email) than health metrics (7%).

Second-Hand Smartphones

• Device Replacement: Two-thirds of consumers plan to upgrade their smartphones within two years.
• Reuse of Old Phones: Only 5% of consumers discard their old phones, with 20% giving them to family or friends, showing a shift toward more sustainable practices.

Key Trends

• Aging Consumers: Older generations (55+) are adopting new technologies at similar rates to younger ones, indicating a convergence in usage habits.
• Wearable Technology: Consumers are interested in wearables, but usage remains lower compared to smartphones.
• Security and Privacy: Concerns about data privacy and security are rising, yet consumers are still willing to accept terms and conditions without reading them.
• Technology Skepticism: While some consumers express concerns about overuse and privacy, the overall trend shows continued adoption and engagement with mobile technologies.

Conclusion

The 2017 survey indicates that the mobile landscape is shifting toward more mature usage patterns, with consumers across all age groups becoming more integrated with mobile technology. Despite growing concerns about security, privacy, and overuse, the benefits of connected services continue to drive adoption. The survey also highlights the potential for future technologies like 5G, AI/ML, and IoT to reshape the mobile experience, with Deloitte expecting these trends to continue in the coming years.