2019年移动市场_银行和金融英文版_21页_4mb

The State of Mobile 2019: Banking & Finance Summary

Core Content

The report highlights the growing importance of mobile in the banking and finance sector, focusing on trends in app downloads, user engagement, and market dynamics across different regions.

Key Trends in Banking & Finance

• Global Finance App Growth: In 2018, global downloads of finance apps reached 3.4 billion, a 75% increase from 2016.
• Emerging Markets Outperform: Countries like Brazil, India, and Indonesia showed the strongest growth in finance app downloads, with Indonesia experiencing nearly 400% growth.
• User Engagement: The average user checked their bank account on mobile nearly daily in 2018, up 35% from 2016.
• UK and Australia Lead in Engagement: UK users checked their bank apps over 7 times a week, while Australian users checked them nearly 10 times a week.
• Japan's Lower Engagement: Japanese banking apps saw only one-third of the global average weekly sessions, despite 15% growth from 2016.
• Fintech's Rise: Fintech apps saw significant growth in sessions and MAU, indicating a shift in user behavior and a growing threat to traditional banking.
• PayPay's Success in Japan: PayPay, a Japanese fintech app by SoftBank, experienced a 46x increase in weekly active users in the first two months of its launch.
• Mobile as a Core Tool: Mobile is becoming the primary medium for financial services, with users increasingly trusting apps with sensitive information and engaging more frequently with financial brands.

Macro Trends

• Mobile Dominates User Time: The average user spent 3 hours a day on mobile in 2018, with mobile accounting for 17% of daily time in emerging markets.
• Global App Downloads: In 2018, global app downloads exceeded 194 billion, up 35% from 2016.
• China's Influence: China accounted for nearly 50% of total downloads and 40% of consumer spend in 2018.
• Non-Gaming App Growth: Non-gaming apps accounted for 26% of consumer spend in 2018, up from 18% in 2016, driven by in-app subscriptions.

Top Categories

• iOS Downloads: Games remained the top category, followed by Photo and Video, Entertainment, Utilities, and Social Networking.
• iOS Consumer Spend: Games led again, followed by Social Networking, Photo and Video, Music, and Shopping.
• Google Play Downloads: Games were the top category, followed by Tools, Entertainment, Communication, and Lifestyle.
• Google Play Consumer Spend: Games remained dominant, followed by Music & Audio, Productivity, and Video Players & Editors.

App Annie Insights

• App Annie Intelligence: Offers accurate mobile market data and insights for businesses worldwide.
• App Annie Connect: Provides a unified dashboard for app performance, including app store, usage, and advertising data.
• Enterprise Reach: App Annie serves over 1,000 enterprise customers across industries and regions.

Conclusion

The mobile landscape is rapidly evolving, with finance and banking apps leading the charge in terms of growth and user engagement. Emerging markets are playing a crucial role in driving this expansion, and the integration of mobile-first strategies is reshaping the industry. App Annie offers valuable tools and insights to help businesses navigate and succeed in this dynamic environment.