WTM全球旅行报告（英）-2023.11-37页_8mb
报告摘要
- Global leisure travel in 2023 rebounded strongly, with 1.26 billion trips (86% of 2019), prioritizing travel despite economic pressures like inflation and squeezed budgets.
- The Middle East showed a 13% increase in leisure arrivals, while Asia-Pacific lagged due to delayed travel reopenings.
- Consumer savings from the pandemic allowed increased discretionary spending on travel, driving demand despite cost hikes.
- 2024 is expected to see slower growth as demand normalizes, with continued emphasis on leisure over business and other segments.
- Asia-Pacific and emerging markets will focus on domestic growth due to favorable demographics and rising incomes.
- The industry faces challenges from high operational costs and staff shortages, but opportunities include sustainability initiatives, new infrastructure (e.g., bullet trains), and events driving demand.
- By 2033, leisure travel spending is projected to more than double, driven by emerging markets and a growing "travelling class" in countries like China, India, and Indonesia; regions like the Middle East are intensifying tourism investments.
- Demand is shifting towards unique experiences, sustainability, and longer "slow travel" trips, supported by digital disconnection needs post-pandemic.
-Emerging economies offer significant growth opportunities through economic development and policy changes promoting tourism.
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