品牌价值-斯里兰卡最有价值和最强大品牌100强的2023年度报告（英）-2023.7-49页_16mb

报告摘要

Brand Finance Sri Lanka 100 2023 Summary

Report Focus: Annual valuation of Sri Lanka's top 100 brands, published for the 20th consecutive year, analyzing performance amidst economic challenges.
Key Brand Performers:
- Dialog is the most valuable and strongest brand (5th year in first position), with a Brand Value of LKR 52 billion and a Brand Strength Index (BSI) score of 90.6 (AAA+).
- LOLC General Insurance is the fastest-growing brand, with a 36% increase in value to LKR 513.39 million, driven by pandemic-era innovation.
- The aggregate brand value of top 100 brands decreased 16% due to Sri Lanka's economic crisis, including high inflation, currency depreciation, and reduced consumer spending.
Sector Analysis:
- Banking (47% of total sector value) saw a 9% decline, dominated by BOC and Commercial Bank.
- Telecommunications (13% total value) dropped 17%, with Dialog leading but facing customer prioritization of essentials.
- Insurance (general and life) sectors declined 32% and 22%, respectively, with LOLC General and Ceylinco Life as exceptions.
- Other sectors like Building Materials (8% decline) and Retail faced mixed results due to import shortages and changing consumer behavior.
Global Context: Sri Lanka's Global Soft Power Index rank worsened from 73 to 115, reflecting negative international perceptions amplified by economic turmoil.
Methodology: Brand values calculated using a royalty relief approach, combining stakeholder equity research, financial data, and a Brand Strength Index (BSI) out of 100, with ratings up to AAA+.
Challenges & Opportunities: Brands navigated through economic instability by focusing on digital transformation, community engagement, and innovation. Opportunities include rebuilding national soft power and capitalizing on resilient sectors like education and healthcare.