品牌价值-关于最有价值和最强技术100强的2023年度报告，电子电器和软件品牌（英）-2023.7-49页_10mb

报告摘要

Brand Finance Tech 100 2023 Summary

Introduction

This report from Brand Finance provides an annual ranking of the world's top technology, electronics, software, and semiconductor brands, based on a methodology quantifying intangible assets. Central themes explored include the impact of rising interest rates on valuations, competition, sustainability perception values (SPV), and industry performance metrics.

Key Financial Insight

The "easy money era" is ending due to global monetary tightening
Tech companies face increasing capital costs
Valuations depend heavily on future earnings potential, which declines with higher discount rates

Tech Sector Brand Rankings

Table: Top 10 Most Valuable Tech Brands 2023

Rank	Brand	Country	2023 Brand Value ($)	Year-on-Year (%)	Original Note
1	Amazon	United States	299.3B	+11%	Overtakes Apple; Most valuable overall
2	Apple	United States	297.5B	-7%	Global market dominance emphasized
3	Google	United States	281.4B	+6.8%	Strongest brand in the United States
4	Microsoft	United States	191.6B	+4%	Consistent financial performance
5	Samsung	South Korea	82.7B	-7%	Electronics market leader

Notable Observations

Fastest Growing Brands: NTT DATA (+55%), LinkedIn (+49%)
Top Ten Losers: Huawei (-38%) among others affected by market conditions
Sustainability Importance: Amazon shows highest SPV ($19.9B); Accenture highest SPV score (7.79/10)
Resilience: Huawei capabilities under adversity highlighted

Key Findings

Market Expansion: NTT DATA's integration driving global growth
Strategic Positioning: LinkedIn benefiting from professional integration with Microsoft
Technology Adaptation: Companies successfully diversifying into new markets
Sustainability: Increasing financial value linked to environmental, social, and governance factors
Economic Impact: Capital cost rising as monetary policy shifts

Brand Finance Methodology

Hybrid Royalty Relief approach
ISO 10668-compliant brand valuation standard
Stakeholder equity framework incorporating:
- Brand Inputs (R&D, marketing investment)
- Brand Equity (Perceptions across markets)
- Brand Performance (Customer behavior, market share)