品牌价值-斯里兰卡最有价值和最强大100强品牌的年度报告（英）-2022.4-45页_13mb

Summary of Sri Lanka 100 2022 Annual Report

Core Content

The Sri Lanka 100 2022 report presents an annual analysis of the most valuable and strongest Sri Lankan brands. It highlights the resilience of brands in the face of economic challenges and the impact of global events such as the pandemic and the Ukraine-Russia conflict. The report also introduces new sectors and brands, emphasizing the evolving brand landscape in Sri Lanka.

Main Points

• Overall Brand Value: The total value of Sri Lanka's top 100 brands increased by 1% in 2022, showing resilience in a difficult economic environment.

• Top Brands:

  • Dialog remains the most valuable brand with a brand value of LKR 54.0 billion and an AAA brand strength rating.
  • Keells is the strongest brand with a brand strength of 89.3 and an AAA brand rating.
  • LANKATILES is the fastest-growing brand in the top 100 with a 48% increase in brand value.
  • SLT-Mobitel recorded the highest value growth among the top 10 brands at 23%.

• Sector Analysis:

  • Banking is the largest sector in terms of brand value, contributing 44% of the total brand value, with Commercial Bank overtaking People's Bank to rank third.
  • Food and Beverage and Telecoms are the next largest sectors, each contributing around 13.5% of the total brand value.
  • Supermarkets grew by 9%, with Keells and Cargills Food City showing positive brand value changes.
  • Insurance (General) and Insurance (Life) sectors also showed growth, with Ceylinco Life and Sri Lanka Insurance General leading their respective categories.

• Key Trends:

  • Building Materials saw strong growth, with a 23% increase in brand value due to post-pandemic demand and favorable loan interest rates.
  • Tourism-related sectors such as Hospitality and Airlines continue to struggle, with SriLankan Airlines experiencing a significant decline in brand value by 62.1%.
  • Digitalization has become a crucial factor in brand growth, especially in the banking and insurance sectors, where brands have adapted to customer needs and expectations.

• Methodology and Data Sources:

  • Brand values are calculated based on assumptions such as discount rates and revenue forecasts.
  • The data is finalized as of December 31, 2021, with the value date set as January 1, 2022.
  • The report combines financial data from the Colombo Stock Exchange, Bloomberg, and independent consumer research across 2500 respondents.

• Brand Finance Overview:

  • Brand Finance is the world's leading brand valuation consultancy, established in 1996.
  • It bridges the gap between marketing and finance and offers a unique combination of expertise in brand strategy, market research, and financial analysis.
  • The firm is regulated by the Institute of Chartered Accountants in England and Wales and has developed internationally recognized standards for brand valuation.

Key Information

• Brand Finance Sri Lanka is led by Aliakber Alihussain, Managing Director.
• The report includes Brand Value Reports (BVR), which offer detailed insights into brand performance and growth opportunities.
• The report is used by companies to track brand performance, publish to investors, and by students for research.
• The Global Soft Power Index and Sustainability Survey are incorporated into the analysis, assessing brand strength through environmental, social, and governance (ESG) criteria.
• The report also introduces Branddirectory.com, a platform that provides access to historical and current brand values, rankings, and research.

Brand Value Ranking (LKR m)

This summary captures the key insights and data points from the Sri Lanka 100 2022 report, highlighting the most valuable and strongest brands, sector performance, and the methodology used in the valuation process.