品牌价值-最有价值和最强大零售100强品牌的年度报告（英）-2022.4-30页_10mb

Summary of Brand Finance Retail 100 2022

Core Content

Brand Finance's Retail 100 2022 report highlights the performance and valuation of the world's top 100 retail brands. The report is based on comprehensive brand valuation and strength analysis, conducted annually by Brand Finance, a leading brand valuation consultancy with over 25 years of experience in bridging the gap between marketing and finance.

Main Points

• Brand Finance is the world's leading brand valuation consultancy, offering services in brand valuation, brand strength analysis, and related strategic insights.
• The report ranks the top 100 most valuable and strongest retail brands globally, based on annual brand value assessments and financial data.
• The report emphasizes the importance of brand value in driving profitability and long-term success, as strong brands contribute significantly to stock market performance.
• It provides financial insights into how brands perform in terms of value growth and brand strength ratings, which are crucial for strategic decision-making.

Key Findings

• American and European retail brands have shown stronger recovery post-COVID compared to other regions.
• Amazon remains the most valuable retail brand, with a brand value of $350.3 billion, up 37.8% year-on-year.
• Burlington is the fastest-growing retail brand globally, with a 80% increase in brand value to $2.6 billion.
• Target and JD.com have entered the top 10, with Target rising to 8th place and JD.com entering at 9th place.
• 7-Eleven completed the acquisition of Speedway, expanding its convenience store presence across North America.
• Leroy Merlin and Circle K have also seen significant growth, with Leroy Merlin increasing its brand value by 50% and Circle K by 52%.

Methodology

• Brand Finance uses a comprehensive methodology to assess brand value and strength.
• The methodology is aligned with ISO 10668 and ISO 20671, and has been certified by Austrian Standards.
• The report includes financial data, customer research findings, competitor benchmarking, and brand equity analysis.

Services Offered

• Brand Value Reports provide detailed breakdowns of brand valuation assumptions, data sources, and calculations.
• These reports offer expert recommendations for brand growth and performance improvement.
• They are cost-effective and help organizations understand their position relative to industry peers.

Additional Information

• The report is part of the Brand Finance Group, which includes the Brand Finance Institute, Brand Dialogue, and VI360.
• Brand Finance Institute focuses on education and professional development in brand valuation and strategy.
• Brand Dialogue develops communications strategies to drive brand value.
• VI360 provides brand identity management services to clients of all sizes.

Brand Value by Country

• United States leads with a total brand value of $818.4 billion, accounting for 62.8% of the total.
• China follows with $163.3 billion, or 12.5%.
• Germany has the third-largest share with $81.4 billion, or 6.2%.
• United Kingdom, France, and Japan are also significant contributors to the global retail brand value.

Brand Value Change 2021-2022

• The report includes a detailed breakdown of brand value changes for the top 100 retail brands.
• Some brands, such as Home Depot and Costco, have shown positive growth, while others, like CVS and Sephora, have experienced declines.
• The Brand Value Change section provides percentages and brand ratings for each brand, offering insights into their relative performance.

Contact Information

• For business enquiries, contact Richard Haigh at rd.haigh@brandfinance.com.
• For media enquiries, contact Michael Josem at m.josem@brandfinance.com.
• For all other enquiries, contact enquiries@brandfinance.com or call +44 207 389 9400.

Additional Resources

• Branddirectory.com is the largest database of current and historical brand values, offering access to reports, whitepapers, and consumer research.
• It provides interactive charts, brand value tracking, and premium data for in-depth analysis.
• Global Brand Equity Monitor conducts original market research on over 5,000 brands, covering 36 countries and 29 sectors with over 100,000 respondents annually.

Conclusion

The Retail 100 2022 report underscores the importance of brand value and brand strength in the retail sector, highlighting how brands can leverage their value to drive performance and profitability. It also provides insights into the global retail landscape, offering valuable data for strategic decision-making and brand management.