2021年Q2游戏直播报告（英）_20页_2mb

2021 Q2 Live Streaming Report Summary

Core Content Overview

This report provides insights into the growth of live streaming across Twitch, YouTube Live Gaming, and Facebook Gaming in the second quarter of 2021. It highlights the overall trends in viewer engagement, platform performance, top streaming categories, and notable streamers, while also touching on emerging areas such as music, sports, and virtual reality (VR).

Main Trends and Growth

• Live Streaming Growth Slows, But Remains Strong:

  • Live streaming has grown significantly over the past 24 months, largely due to the impact of the COVID-19 pandemic.
  • The weekly watch hours for live streaming declined slightly in Q2 2021, down 0.45% compared to 2020.
  • However, the industry as a whole saw a 49% increase in total watch hours in 2021 compared to the previous year.

• Twitch: The Leader in Live Streaming:

  • Twitch continued to lead in live streaming engagement, with a 90% increase in total watch hours from Q2 2020.
  • Non-gaming content now accounts for 12% of Twitch's watch hours, showing a diversification of content beyond gaming.
  • The top 50 channels on Twitch account for 10% of total watch hours, highlighting the platform's reliance on a few dominant streamers.
  • xQcOW was the top streamer in Q2, generating over 90M watch hours, primarily from GTA V role-play streams.

• YouTube Live Gaming: Rapid Growth and Expansion:

  • YouTube Live Gaming has experienced a 110% increase in total watch hours since 2019.
  • It is becoming a key player in esports and has partnerships with major leagues such as League of Legends and COD: Warzone.
  • The introduction of Shorts has given creators a new tool to engage audiences and expand their reach.
  • Valkyrae was the second most-watched female streamer in Q2, with 8M watch hours, and Amouranth took the top spot.

• Facebook Gaming: Fastest Growing Platform:

  • Facebook Gaming has grown at an average of 300% in total watch hours since 2019.
  • Mobile gaming dominates the platform, accounting for 50% of monthly watch hours.
  • The platform's investment in virtual reality (VR), including the acquisition of BigBox VR, positions it for future growth in the VR streaming space.

Top Streaming Categories

• GTA V remains the most watched game across all platforms, with 866M watch hours.
• Battle royales dominate, holding 5 of the top 10 categories, with 2.4B watch hours.
• Free-to-play games are the most popular, making up 70% of the top categories.
• COD: Warzone and VALORANT are the only games in the top categories released after 2018, showing that updates and creative content are key to longevity.

Top Streamers

• xQcOW led the Q2 rankings with 90M watch hours.
• 70% of the top streamers played 15+ games in Q2, indicating a trend of diversification.
• 50% of the top 10 streamers are based outside of North America, with Brazil, Spain, Portugal, Korea, and others contributing significantly.
• Amouranth became the most-watched female streamer in Q2, surpassing Valkyrae.

Emerging Trends

• Music Streaming on Twitch:

  • Music streaming has become a major category on Twitch, with 230M watch hours since the introduction of the "Music" tab.
  • Channels like Monstercat and RelaxBeats have gained popularity, offering 24/7 music mixes with live chat interaction.
  • Twitch's interactive features may give it an edge over traditional music streaming platforms.

• Sports Leagues on Twitch:

  • Twitch is becoming a hub for traditional sports leagues, with a 82% increase in "Sports" category watch hours from Q1 2021.
  • The National Women's Soccer League (NWSL) reached 37K peak viewers in Q2, becoming the fastest-growing sports property in North America.
  • The NBA used co-streaming to increase viewership, while the NFL has also partnered with streamers for Thursday Night Football.

• VRChat and Virtual Reality:

  • VRChat is the most popular VR category, with 82% growth in unique streaming channels since 2019.
  • It offers a social experience where users can interact in a virtual world using customizable avatars.
  • The Oculus Quest 2 has made VR more accessible, encouraging more streamers to create VR content.

Esports Industry Insights

• Call of Duty (COD) continues to dominate, especially with Warzone and the Call of Duty League (CDL).

  • Warzone saw a 238% increase in monthly concurrent viewers since its launch as a standalone category in 2020.
  • The CDL is the most-watched North American esports league on YouTube Live Gaming, accounting for 49% of regional esports watch hours.
  • COD Mobile and Wild Rift are emerging as key mobile esports titles, with COD Mobile reporting 270M downloads in one year.

• Co-Streaming:

  • Co-streaming (authorized rebroadcasts with commentary) is becoming a key strategy for esports leagues.
  • 31% of the watch hours for top 10 North American esports events came from co-streaming channels.
  • This trend is expected to continue as audiences seek multiple perspectives and real-time engagement.

Data Analytics and Marketing

• Live streaming data analytics is becoming an essential tool for influencer marketing and sponsorship measurement.
• The report emphasizes the importance of real-time data and granular insights for optimizing content and understanding audience behavior.
• Platforms are leveraging data-driven strategies to measure campaign performance and benchmark against competitors.

Conclusion

Despite a slowdown in growth compared to previous years, live streaming remains a powerful and evolving medium. Twitch continues to lead in gaming and community engagement, while YouTube Live Gaming and Facebook Gaming are rapidly gaining traction through diversification, technology innovation, and strategic partnerships. The rise of non-gaming content, music, sports, and VR indicates a shift in the industry toward broader audience engagement and new forms of interaction. As the market matures, data analytics and real-time insights will play a critical role in shaping the future of live streaming and esports.